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The Very Best of WordStream: August's Greatest Hits

I think it’s quite amusing that Kajagoogoo has an album called “The Very Best of Kajagoogoo” – I mean, can anyone name more than one song by Kajagoogoo? I think this is the one: Well this blog is no one-hit wonder! Here’s our very best of the month, the top 10 posts that got you reading and talking: Google SERP Dumps 5.5% of Organic First Page Listings – Google recently slashed the number of...
August 31, 2012
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Why Are Popular Keywords So Hard to Rank for with a New Website?

  While digging through our analytics for question keywords (as outlined in “3 Ways to Find Questions to Answer in Your Content”), I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes. New websites have difficulty ranking for popular, high-...
August 28, 2012
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Case Study: The Curious Case of Toolbar PageRank

Or, Why Does My Personal Blog Have the Same PageRank as a Search Marketing Site with a Huge SEO Budget? A couple of weeks ago, Google rolled out a new update to Toolbar PageRank. Victor Pan, our resident SEO “ninja,” dropped me and Larry a note, letting us know the WordStream site is holding steady at 5. Out of curiosity, I checked the PageRank on my own blog. It was also a 5. Amused, I let them...
August 20, 2012
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What Is Good SEO? The Debate Continues

  Larry stirred up quite a controversy last week with two posts that made some bold claims. First, he said that SEOs suck at PPC because they don’t approach it with the right mindset. (Later, he amended the post to say that SEOs sometimes suck at PPC – he also told me he was mainly thinking about himself.) Then he said that the idea that SEO has more long-term value than PPC is a myth. This...
August 16, 2012
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25 Fast Facts About AdWords

  Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History) An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch) About 97%...
August 13, 2012
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Just What I Always Wanted, Gmail in My Google Results … Wait, What?

How do you feel about private data in public spaces? Search Plus Your World was disturbing enough. If I do a Google image search for “ice cream,” it’s because I want some generic pictures of ice cream. I don’t want to find a picture of myself eating ice cream. I especially don’t want to find a picture of myself eating ice cream naked. (I don’t have any nude photos in my Picasa account, that I...
August 10, 2012
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Zuckerberg, You've Got Egg on Your Face(book)

Dalton Caldwell Gives Mark Zuckerberg the Business I mentioned the App.net project – Dalton Caldwell’s vision of an ad-free Twitter platform – last week. Now Caldwell is making headlines for an open letter that he posted on his blog, called “Dear Mark Zuckerberg,” in which he recounts a meeting he had earlier this summer with several top Facebook executives. As Caldwell describes it, he was...
August 03, 2012
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Week in Review: Link Warnings, Ad-Free Twitter & More

  Warning! Don't do something or something might happen, maybe? Google’s Link Warnings Run Amok On July 19, like many other sites, we received a warning email from Google Webmaster Tools that Google had detected potentially harmful, unnatural links pointing to our site. The sequence of emotions went something like this: panic, fear, confusion, relief, irritation, then back to confusion. The “...
July 27, 2012
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Marissa Explains It All … to Yahoo? Marissa Mayer Leaves Google for Yahoo

You can gauge the unexpectedness of an event by the number of tweets announcing the news that start with “Wow.” And Monday, my tweetstream was full of wow’s, because the news broke that Marissa Mayer – formerly a VP at Google and one of the company’s most public faces – was leaving to take the helm at Yahoo as CEO. This is shocking because: 1. Who would choose Yahoo over Google?! Yahoo seems to...
July 20, 2012
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Save $200 on MarketingProfs University (MPU) Search Marketing School: SEO

Howdy, sports fans! Thanks to the good people at MarketingProfs, we have a special offer for our readers to save $200 on an upcoming MarketingProfs University (MPU) online training course: Search Marketing School: SEO. This training course features classes on keyword research, content strategy, link building, social media, SEO metrics and more, with expert speakers including Vanessa Fox, Andrew...
July 19, 2012
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