Blog List

WordStream's Best of the Month, Back to School Edition

On September 27, 2012
1

 

back to school

September must be such a joyful month for parents – school is basically free child care, right?! Well, OK, only if you send them to public school. But at least they’re out of your hair for about 8 hours of the day.

Why not get into that back-to-school spirit yourself and read up on our greatest hits from the month of September?  

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3 More (Yes, More!) Ways to Save Money on PPC

On September 17, 2012
15

 

Save Money on PPC

Already followed all our other tips on cutting costs in your PPC account? Still want to squeeze more efficiency out of your campaigns so you have more pocket money for cocktails and handbags? I feel you sister. Here are even more ways to make your paid search budget go farther.

See also:

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When Did Google Give Up on the Long Tail?

On September 14, 2012
28

Over the past year I’ve noticed that the Google results for long-tail queries have really started to suck. It often seems like Google just stops paying attention if I type more than three words. Case in point: I just searched “the french exit cilantro” and Google basically completely ignored the last word of my query:

Long-Tail SERP

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Content Marketing Magic: Aligning Keyword & Content Types with Business Goals

On September 4, 2012
17

Lately it seems like content marketing is the new SEO. It’s become a bit of a marketing buzzword. But when you slap a trendy label on something, it’s easy to start overthinking it. Ten years ago, everyone with a website was producing content of one kind or another. Then we started worrying about SEO – how to make that content more visible and available to search engine visitors.

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