Blog List

Marissa Explains It All … to Yahoo? Marissa Mayer Leaves Google for Yahoo

On July 20, 2012

You can gauge the unexpectedness of an event by the number of tweets announcing the news that start with “Wow.” And Monday, my tweetstream was full of wow’s, because the news broke that Marissa Mayer – formerly a VP at Google and one of the company’s most public faces – was leaving to take the helm at Yahoo as CEO. This is shocking because:

1. Who would choose Yahoo over Google?! Yahoo seems to exist solely to serve as the butt of tech jokes.

Conspiracy Theory: Google Knowledge Graph Trains Us to 'See' the Right Side of the SERP

On July 12, 2012

Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP. In other words, for search queries that are typically answered by a high-ranking, ever-present Wikipedia page, some of that top-level information can now be found on the results page itself, so you don’t necessarily have to click through to another site.

The 20-Minute PPC Work Week: Weekly Checklist [Download]

On July 10, 2012

We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity. Namely, we've noticed a strong correlation between regular activity and relative success. That is to say, the advertisers that get the highest scores (because they're beating everyone else in terms of key metrics like Quality Score, click-through rate, and impression share) usually spend the most time in their accounts.