Blog List

25 Fast Facts About AdWords

On August 13, 2012
  1. Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History)
  2. An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch)
  3. About 97% of Google’s total revenues come from advertising. (Google Investor Relations)
Read More

Marissa Explains It All … to Yahoo? Marissa Mayer Leaves Google for Yahoo

On July 20, 2012

You can gauge the unexpectedness of an event by the number of tweets announcing the news that start with “Wow.” And Monday, my tweetstream was full of wow’s, because the news broke that Marissa Mayer – formerly a VP at Google and one of the company’s most public faces – was leaving to take the helm at Yahoo as CEO. This is shocking because:

1. Who would choose Yahoo over Google?! Yahoo seems to exist solely to serve as the butt of tech jokes.

Read More