Blog List

Content Marketing Magic: Aligning Keyword & Content Types with Business Goals

On September 4, 2012
17

Lately it seems like content marketing is the new SEO. It’s become a bit of a marketing buzzword. But when you slap a trendy label on something, it’s easy to start overthinking it. Ten years ago, everyone with a website was producing content of one kind or another. Then we started worrying about SEO – how to make that content more visible and available to search engine visitors.

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The Very Best of WordStream: August's Greatest Hits

On August 31, 2012
0

I think it’s quite amusing that Kajagoogoo has an album called “The Very Best of Kajagoogoo” – I mean, can anyone name more than one song by Kajagoogoo? I think this is the one:

Well this blog is no one-hit wonder! Here’s our very best of the month, the top 10 posts that got you reading and talking:

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25 Fast Facts About AdWords

On August 13, 2012
19
  1. Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History)
  2. An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch)
  3. About 97% of Google’s total revenues come from advertising. (Google Investor Relations)
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