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The 20-Minute PPC Work Week: Weekly Checklist [Download]

On July 10, 2012
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We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity. Namely, we've noticed a strong correlation between regular activity and relative success. That is to say, the advertisers that get the highest scores (because they're beating everyone else in terms of key metrics like Quality Score, click-through rate, and impression share) usually spend the most time in their accounts.

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Matt Cutts: 'Don't Write the Epitaph for Links Just Yet'

On June 8, 2012
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Matt CuttsEvery year at SMX Advanced, Matt Cutts does a “You & A” question-and-answer session with Danny Sullivan. Matt McGee’s write-up of this year’s interview is full of juicy tidbits and interesting insight into Google’s inner workings – but it’s worth reminding ourselves that part of Cutts’ job is PR.

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Everything You Want to Know About Quality Score & Landing Pages

On June 4, 2012
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We recently ran a joint webinar with landing page specialists Unbounce called “How to Use Killer Landing Pages to Get Better PPC Results” (you can view the slides from that webinar here). We didn’t have time to answer all the great follow-up questions from attendees, so we’re answering them here on the blog. Special thanks to Tom Demers of Measured SEM for his help with answering these questions.

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