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Elisa Gabbert's Blog

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If People Don't Link to Porn Sites, How Does Google Rank Porn?

In his latest Webmaster video, Matt Cutts answers the question: “How does Google separate popularity from authority?” (This question came from a “Blind Five Year Old,” by the way! That’s our friend AJ Kohn unless someone stole his alias.) It’s an interesting question, but I’m particularly interested in an offhand comment that Cutts makes at the beginning of the video. To distinguish between...
April 02, 2014
19

The Future of PageRank: 13 Experts on the Dwindling Value of the Link

In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The results are low-quality – “for now,” he said. But this suggests that the value of the almighty link has come into question at Google, and they may be working on a version of the PageRank algorithm that doesn't depend so heavily on the link graph –...
February 25, 2014
49

Matt Cutts Confirms That Google Has Tried Search Without Links

When I suggested last month that someday, search engines could work without links, a lot of people thought it was an interesting gedankenexperiment (they didn’t use that word but hey, it’s one of my favorite words) but didn’t believe Google is really moving in that direction. The future, by definition, remains to be seen, but today in his webmaster video, Matt Cutts revealed that Google has...
February 19, 2014
21

Case Study: How a Small Business on a Tiny Budget Doubled Their Quality Score in 30 Days

Folks, we have a winner. The results are in from our Grade and Get Paid contest, and the big winner is GetOutfitted, a small startup based in Colorado. If you missed the announcements surrounding the contest, here’s how it worked: We invited marketers and businesses owners to use the AdWords Performance Grader twice – once to get an initial report on their AdWords account performance, and then...
February 18, 2014
7

The WordStream Top 10: Posts So Hot They Ended the Polar Vortex

ugh i’m still writing “ugh i’m still writing 2013 on all my checks” on all my tweets — Andy Levy (@andylevy) January 1, 2014 Funny story: I published the first few blog posts of the year with “2013” in the URL. Funny because a) I’m a cliché and b) our Drupal installation doesn’t automate blog URLs, I have to plug the date in myself. Le sigh. Here’s to a 2014 with no stupid mistakes! Right? Right...
January 31, 2014
2

Toward a Linkless SEO: The SEO Link Is Dying. Here's What Might Replace It

Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead. We’d all like to believe that we only guest-blog to share our knowledge, but the truth is, most of us have guest-blogged and gladly taken the links that came along with it. And the conversation has really been about links all week: Can...
January 24, 2014
63

3 Reasons Guest Blogging Isn't as Dead as Matt Cutts Says It Is

Matt Cutts just declared guest blogging dead: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Well, I’m convinced. Just kidding! Guest blogging may be on Google's radar, but...
January 20, 2014
63

WordStream Year in Review: Our Top 25 Posts of 2013

You’ve read our picks for the best articles, guides, and case studies on PPC from around the web in 2013. But what about WordStream? We wrote plenty about pay-per-click marketing, Google AdWords in particular, this year, but some of our most popular posts were about Twitter, Facebook, and social media management. Could it be that small businesses find social media marketing less intimidating...
December 30, 2013
2

Be a Part of WordStream’s Marketing Team. Awesomeness Required.

True or false: SEO is dead. If you said false, keep reading. But wait! That’s not all. You also need to be an excellent writer. Do you love blogging and sharing your knowledge? Then yay! You might be a good fit for our newest marketing role. We’re looking for someone who’s equally strong in search engine optimization techniques and content marketing to help our team out with a bunch of exciting...
November 19, 2013
3

What's Behind the New Google Design? Understanding Google's Search Results Page

With Google constantly rolling out new features and design on the Google search page, including personalized and location-based search results, there's no longer such a thing as a standard SERP for everyone. So what’s driving the new Google search results page layout? The team at VirtualHosting.com has put together a new infographic that examines what today's Google SERP looks like and what it...
November 12, 2013
5

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