Blog List

Interview: Learn the Secrets of Online Community Management from Moz’s Erica McGillivray

On August 4, 2014
11

Erica McGillivrayToday I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally and personally. At Moz, she's the senior community manager and helps wrangle a community of over 400,000 members, co-runs the annual MozCon conference, and works on whatever else is thrown her way.

Read More

The 3 Types of Links that Send Legit Referral Traffic

On July 23, 2014
31

I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO.

Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for exposure and branding.

Read More

Get Happy with WordStream’s Best of the Month

On July 1, 2014
1

A lot of our most popular posts in June had to do with changes in AdWords – new features, new policies, new dashboards, new data. As always, we did the hard work and analysis for you, so instead of trying to parse the AdWords-ese, get the key takeaways from us right here.

best of june

Read More

7 Marketing Clichés that Make You Sound Like a Hack

On June 4, 2014
12

Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes arrange common strings of letters or words together on a single plate to facilitate printing those sequences more efficiently. This was also known as a “stereotype block.”

etymology of cliche

Read More

7 Marketing Clichés that Make You Sound Like a Hack

On June 4, 2014
0

Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes arrange common strings of letters or words together on a single plate to facilitate printing those sequences more efficiently. This was also known as a “stereotype block.”

etymology of cliche

Read More

Test Shows First Evidence of Google Testing Quality Score for Organic Search

On May 1, 2014
2

Rand Fishkin just published the results of a test he did to see if query and click-through data might affect search rankings. To run the test, he asked his Twitter followers to search the term “imec lab” and click on the Moz result. He did not link to the post in his tweet:

Read More

Pages