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Our Top 10 Posts from October are Scary-Good

Happy Halloween! You’re probably too distracted by candy and costumes today to get any real work done – amirite? – so why not kick back with some hot cocoa or what-have-you and catch up on the WordStream Blog’s greatest hits of the month? Here are our top 10 most popular posts from October: 1.       Find Your Old Tweets: How to See Your First (Worst?) Tweet – Ever wonder what your first tweet...
October 31, 2013
4

Blog SEO Tips for Non-SEOs: 3 Things Bloggers that Aren’t Search Nerds Forget to Do

Here’s your “duh” of the day: You don’t have to be an SEO to be a good blogger. I bet 90% of search marketers read a blog or five that has nothing to do with search marketing, whether it’s a cooking blog, nail art porn or Andrew Sullivan. Some of the best and most popular blogs in any given niche get high rankings and lots of links without thinking too hard about SEO. Instead, they focus on:...
October 22, 2013
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Find Your Old Tweets: How to See Your First (Worst?) Tweet

Can’t remember what your first tweet was? It was probably “Hello world!” or “Is this thing on?” or “I finally joined Twitter, am I doing it right” or “Twitter sucks,” but if you want to know for sure, you’ll need to dig back into your archives. Unfortunately, Twitter only displays your last 3200 tweets in your timeline, so if you’re anything like me (I’ve been on Twitter since May 2009 and have...
October 10, 2013
26

Want a Free AdWords Budget for 2014? Grade and Get Paid!

Are you a small business using Google AdWords to market your offerings? That’s great! The bad news is, you’re probably wasting about a fourth of your budget. We recently did a survey of 500 small business AdWords accounts, and found that the average account owner is wasting over 25% of his or her AdWords budget. Since the typical small business spends $1200 per month on PPC, that means $300 is...
October 09, 2013
4

Content Marketing for Service Professionals: 3 Great Examples

Recently, I shared some great examples of e-commerce content marketing – three companies that are using content to promote their online product sales. It was a hit, so let’s do it again – but this time, let’s look at some service professionals that are doing great content marketing work. As ever, the goal of content marketing is primarily to build authority, trust, and interest in your brand. By...
October 07, 2013
8

Best of the Month: September’s Greatest Hits

While compiling the “Best of September” post this month, I happened across this, on Tumblr: Seasonal Babysitters Club covers are the best way to celebrate any holiday or change of season. Print this out on a sweatshirt and wear it while sipping your pumpkin-flavored whatever. Wow, I wish I had known about this before! Please tell me I’m not the only person in the search marketing industry who...
September 30, 2013
8

Content Marketing for E-Commerce: 3 Great Examples

As a content marketer here at WordStream, I see great examples of content marketing almost every week – but most of them are coming from lead gen and B2B companies. It makes sense – if you offer a service or some kind of software that helps people do something, content marketing helps you position yourself in the customer’s eyes as an expert in that area. When people step up and show interest in...
September 09, 2013
20

We're Shortlisted for the US Search Awards!

Following a night of fitful sleep, I got some happy news in my inbox this morning – we’ve been shortlisted in three categories for the 2013 US Search Awards! According to the email we received, “The number and standard of entries has been extremely high, so well done on making the shortlist, which is an amazing achievement in itself.” Go WordStream! We were shortlisted in three categories: Best...
September 06, 2013
5

WordStream's Best of the Month: August's Greatest Hits

September is just around the corner! It’s back to school time once again. We’re about to enter into that period when it’s still technically summer but everyone starts calling it fall anyway. It’s not even really a season – it’s an interim period. In the spirit of Back to School, why not catch up on all the great reading material you might have missed this month, while on vacation or what have...
August 30, 2013
4

PPC Budget Guide: Are You Spending Your PPC Budget Wisely?

The following is an excerpt from a new white paper co-created with Hanapin Marketing. Download the complete white paper here. In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But how do you figure out what you should spend? Your monthly and annual budget is a huge part of your PPC strategy, so whether you’re new to PPC or have been doing it for...
August 29, 2013
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