Blog List

WordStream Year in Review: Our Top 25 Posts of 2013

On December 30, 2013

You’ve read our picks for the best articles, guides, and case studies on PPC from around the web in 2013. But what about WordStream? We wrote plenty about pay-per-click marketing, Google AdWords in particular, this year, but some of our most popular posts were about Twitter, Facebook, and social media management. Could it be that small businesses find social media marketing less intimidating than SEO and PPC?

Blog SEO Tips for Non-SEOs: 3 Things Bloggers that Aren’t Search Nerds Forget to Do

On October 22, 2013

Here’s your “duh” of the day: You don’t have to be an SEO to be a good blogger. I bet 90% of search marketers read a blog or five that has nothing to do with search marketing, whether it’s a cooking blog, nail art porn or Andrew Sullivan.

Some of the best and most popular blogs in any given niche get high rankings and lots of links without thinking too hard about SEO. Instead, they focus on:

Want a Free AdWords Budget for 2014? Grade and Get Paid!

On October 9, 2013

Are you a small business using Google AdWords to market your offerings? That’s great!

The bad news is, you’re probably wasting about a fourth of your budget.

We recently did a survey of 500 small business AdWords accounts, and found that the average account owner is wasting over 25% of his or her AdWords budget. Since the typical small business spends $1200 per month on PPC, that means $300 is going in the trash every month – adding up to $3600 a year. And that’s just the average – many companies are wasting closer to half their total spend.

Be a Part of WordStream’s Marketing Team. Awesomeness Required.

On November 19, 2013

True or false: SEO is dead.

If you said false, keep reading.

But wait! That’s not all.

You also need to be an excellent writer. Do you love blogging and sharing your knowledge?

Then yay! You might be a good fit for our newest marketing role.

We’re looking for someone who’s equally strong in search engine optimization techniques and content marketing to help our team out with a bunch of exciting projects in the pipeline.

Here’s what you need to know:

Our Top 10 Posts from October are Scary-Good

On October 31, 2013

Happy Halloween!

Happy Halloween

You’re probably too distracted by candy and costumes today to get any real work done – amirite? – so why not kick back with some hot cocoa or what-have-you and catch up on the WordStream Blog’s greatest hits of the month? Here are our top 10 most popular posts from October:

Find Your Old Tweets: How to See Your First (Worst?) Tweet

On October 10, 2013

Can’t remember what your first tweet was? It was probably “Hello world!” or “Is this thing on?” or “I finally joined Twitter, am I doing it right” or “Twitter sucks,” but if you want to know for sure, you’ll need to dig back into your archives.

Unfortunately, Twitter only displays your last 3200 tweets in your timeline, so if you’re anything like me (I’ve been on Twitter since May 2009 and have well over 40,000 tweets), that won’t cut it.

Content Marketing for E-Commerce: 3 Great Examples

On September 9, 2013

As a content marketer here at WordStream, I see great examples of content marketing almost every week – but most of them are coming from lead gen and B2B companies. It makes sense – if you offer a service or some kind of software that helps people do something, content marketing helps you position yourself in the customer’s eyes as an expert in that area.