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Elisa Gabbert's Blog

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PPC Budget Guide: Are You Spending Your PPC Budget Wisely?

The following is an excerpt from a new white paper co-created with Hanapin Marketing. Download the complete white paper here. In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But how do you figure out what you should spend? Your monthly and annual budget is a huge part of your PPC strategy, so whether you’re new to PPC or have been doing it for...
August 29, 2013
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Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score

Don’t you just love how we can call almost anything a “hack” these days? Most of the “hacks” I see on the Internet are just tips, but calling them hacks makes it feel like you’re getting away with something. And whatever makes work more fun, I’m all for it. So let’s talk Quality Score. We’ve harped on and on about the importance of Quality Score. It can save you up to 50% on cost per click (CPC...
August 20, 2013
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WordStream’s Best of the Month: Our Top 10 Posts in July

Our #1 post of the month (see below) included a tip about adding a progress bar to long forms on your landing page, so visitors can see how much they’ve completed, similar to what you sometimes see while taking a survey: I visualize this same kind of “progress bar” in my mind as the year goes by – and as of late July, we’re just about 60% done with 2013. It’s more than half over! But is that a...
August 01, 2013
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What Makes 'Great Content' Great? 8 -Able Words for Greater Content

I know y’all are sick of hearing that “content is king.” “Content is king” is one of the major web marketing clichés of our time, right up there with “SEO is dead.” Following close behind, I think, is the recommendation to “create great content.” Want tons of Google traffic, hot leads, record sales? Don’t worry about SEO, conversion rate optimization, any of that, just create great content! But...
July 29, 2013
26

Further Adventures in Inbound Marketing: HubSpot PPC Hub & Upcoming Moz Webinar

Recently, we did our best to put the lie to the myth that PPC is outbound marketing. There’s a persistent idea that cost is the determining factor that separates inbound and outbound marketing. But we believe that all marketing has costs – since no channel is free, what matters is ROI. So inbound marketing isn't free marketing, but rather is defined by context and intention. Like organic content...
July 12, 2013
1

Local Mobile Marketing Case Study: Colombo Hurd Slashes CPA with Mobile Marketing

Note: A version of this mobile marketing case study appears on the AdWords blog (PDF version). The rundown WordStream client Colombo Hurd upgraded its largest AdWords campaign to Enhanced Campaigns in April. Because mobile traffic has tended to be more valuable to the law firm, they decided to ramp up their local mobile marketing investment and increased mobile bids by +25%. As of early May,...
July 03, 2013
3

WordStream’s Best of the Month – Our Greatest Hits from June

Happy late solstice and early Independence Day, y’all! Clap your hands if summer is your favorite month. These early days of summer are my favorite, before it gets too stiflingly hot to sleep and before my feet get too irreparably disgusting from walking around in flip-flops. While we’re all still in a good mood (right?) let’s review our hottest blog posts from the month of June! The Top 10...
June 28, 2013
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Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services

Google Reader is going away on July 1, leaving its small but loyal fan based scrambling to find a replacement RSS reader. (This longtime Google Reader user has been very happy since switching to Feedly.) With Google Reader on its death bed, and iGoogle approaching the end as well, we thought it was high time we revisited some of the many other Google products that we’ve said goodbye to over the...
June 27, 2013
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Google Celebrates Historic DOMA Decision with Rainbow Search Box

It's been a busy few days in the news and many of us have been glued to our "sets" (i.e. Twitter) following the filibuster in the Texas senate and, this morning, the Supreme Court's historic decision to strike down DOMA (the defense of marriage act), the 1996 law which denied federal benefits to legally married same-sex couples. In a cute act of apparent support for gay rights, Google has...
June 26, 2013
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8 Simple Things You Might Be Overlooking In Your AdWords Account [New Guide]

Our latest white paper is now available for download. Below is an excerpt from the guide. Click here to download the full text of this new, free guide (PDF). 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a pay-per-click (PPC) ad campaign, but some advertisers assume that after they've written an ad, typed in some keywords, set...
June 25, 2013
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