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Want a Free AdWords Budget for 2014? Grade and Get Paid!

On October 9, 2013
4

Are you a small business using Google AdWords to market your offerings? That’s great!

The bad news is, you’re probably wasting about a fourth of your budget.

We recently did a survey of 500 small business AdWords accounts, and found that the average account owner is wasting over 25% of his or her AdWords budget. Since the typical small business spends $1200 per month on PPC, that means $300 is going in the trash every month – adding up to $3600 a year. And that’s just the average – many companies are wasting closer to half their total spend.

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Content Marketing for E-Commerce: 3 Great Examples

On September 9, 2013
22

As a content marketer here at WordStream, I see great examples of content marketing almost every week – but most of them are coming from lead gen and B2B companies. It makes sense – if you offer a service or some kind of software that helps people do something, content marketing helps you position yourself in the customer’s eyes as an expert in that area.

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