Blog List

Further Adventures in Inbound Marketing: HubSpot PPC Hub & Upcoming Moz Webinar

On July 12, 2013
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Recently, we did our best to put the lie to the myth that PPC is outbound marketing. There’s a persistent idea that cost is the determining factor that separates inbound and outbound marketing. But we believe that all marketing has costs – since no channel is free, what matters is ROI. So inbound marketing isn't free marketing, but rather is defined by context and intention.

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