Elisa Gabbert's Blog | Wordstream

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AdWords Performance Grader Now Even More Secure & Easier to Use with OAuth2

We’ve teamed up with Google to make our award-winning AdWords Performance Grader even easier to use and the login process more secure than ever. The new authentication process, based on OAuth2, enables you to run the free AdWords Performance Grader by signing in with your Google profile – just be sure you use the profile associated with an active Google AdWords account. (The process is similar...
June 24, 2013
5

Larry Kim Named Most Influential PPC Expert for 2013!

Our friends at PPC Hero put together an infographic of the Top 25 Most Influential PPC Experts in 2013, based on votes from readers, social influence and other influence factors (speaking engagements, books published, channels reached, etc.). We were very excited to see our own Larry Kim in the very top spot! Check out the full graphic below to see all the top experts. Huge thanks to our...
June 20, 2013
2

MAY We Brag About Our Best Posts of the Month?

I realized long ago that journalism is 75% puns. I still remember the time in high school yearbook when my best friend Marisa was putting together a spread on international travel. She couldn’t think up a good caption to go under a photo of some student at the Eiffel Tower. I suggested “Get an eye-ful.” SHE LOVED IT! And into the yearbook it went, preserved for posterity. Hence the unfortunate...
May 31, 2013
1

WordStream Is a Finalist in the 2013 MITX Innovation Awards!

We’re very happy to announce that we made the short list of finalists in the 2013 MITX Innovation Awards! Last year, our AdWords Performance Grader won the award for the “Best Customer Engagement Driver” category. This year, the 20-Minute PPC Work Week is among the finalists for “Best B2B Innovation”: Otherwise known as “innovative online tools that make employees whistle while they work” (well...
May 28, 2013
1

How Not to Market to Women: Fashion Isn't ALL Women Care About

Dear companies that market to women: Stop trying to sell me stuff that has nothing to do with fashion by fashion-washing your ads. I hate this marketing trend! Much in the way that toy companies think little girls will only be interested if it’s pink, brands that sell everything from house paint to yogurt have decided that the only way to market products to women is via association with makeup...
May 20, 2013
19

Web Content Writers Wanted!

Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring. [More: 50 Things Every Content Marketer Should Know] Lately, that’s the case with content creation, so we’re looking for a few good freelance writers to help us out. So if you love...
May 15, 2013
5

Creating the Next Generation of PPC Superheroes

Our friends at Hanapin Marketing and PPC Hero need your help! Pat East, the CEO of Hanapin Marketing, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing, including a core module in PPC. Their grades are dependent on demonstrating their PPC knowledge by successfully creating and managing an AdWords account for a real business. How You Can Help Hanapin is...
May 08, 2013
1

Brooks Brothers' Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point

There aren’t too many benefits to being an English major type – extra zeroes on your paycheck sure ain’t one of them – but we take our kicks where we can get them, and being self-congratulating and superior when someone misinterprets something literary is one of them. So in this post, I’m going to shame some companies that totally missed the point when it came to using a book, poem or song in...
May 07, 2013
16

Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring

Back in April 2012 I wrote about how Google Alerts had pretty much stopped working for me. Recently, they clearly tweaked something, because Google Alerts are working better, as Danny Sullivan noted at Search Engine Land recently. However, they’re definitely not back up to the level they were at when I first signed up for a Google Alert years ago. Why not? Apparently, Google only sends you new...
May 06, 2013
19

April Top 10: WordStream's Best of the Month

Guess what happened this weekend? My four-year hiring anniversary quietly passed. Yes, it’s true, as of April 27, I’ve been working at WordStream for four years. I know, right?! Happy anniversary to me. Nobody baked me a cake, so I had to draw one. (Don't feel bad, I'm actually allergic to cake. Wine's A-OK though. #sendwine) Who else has been at WordStream four years or longer? Just three...
April 30, 2013
4

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