Blog List

Further Adventures in Inbound Marketing: HubSpot PPC Hub & Upcoming Moz Webinar

On July 12, 2013

Recently, we did our best to put the lie to the myth that PPC is outbound marketing. There’s a persistent idea that cost is the determining factor that separates inbound and outbound marketing. But we believe that all marketing has costs – since no channel is free, what matters is ROI. So inbound marketing isn't free marketing, but rather is defined by context and intention.

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Larry Kim Named Most Influential PPC Expert for 2013!

On June 20, 2013

Our friends at PPC Hero put together an infographic of the Top 25 Most Influential PPC Experts in 2013, based on votes from readers, social influence and other influence factors (speaking engagements, books published, channels reached, etc.). We were very excited to see our own Larry Kim in the very top spot! Check out the full graphic below to see all the top experts.

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MAY We Brag About Our Best Posts of the Month?

On May 31, 2013

I realized long ago that journalism is 75% puns. I still remember the time in high school yearbook when my best friend Marisa was putting together a spread on international travel. She couldn’t think up a good caption to go under a photo of some student at the Eiffel Tower. I suggested “Get an eye-ful.” SHE LOVED IT! And into the yearbook it went, preserved for posterity.

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