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The Future According to Larry Page: Outlook Lazy

On the Q1 2013 earnings call last week, Larry Page spent a lot of his time taking about the future – a future that will not be social, as Page might have had us believe in the past. He didn’t mention Google+ once on the call, and social media only came up insofar as YouTube is social. That’s a switch! So what does define the future of Google? The unifying theme just might be laziness. Almost...
April 22, 2013
4

2013 Q1 Google Earnings Call Reveals Real Reason for Google Fiber?

During Google’s first quarter earnings call for 2013, Patrick Pichette – Google’s Senior VP and Chief Financial Officer – seemed to reveal the real reason behind Google Fiber, Google’s attempt to provide connection speeds “100 times faster than today’s broadband.” Google Fiber, currently active in Kansas City and coming soon to Provo, Utah, and Austin, Texas, is a newer venture outside of...
April 18, 2013
3

Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream

There’s a brilliant Twitter feed called @AvoidComments whose sole purpose is to remind us not to read comments on the Internet: This is excellent advice when it comes to newsy sites like Salon, which seems to be where repressed rage goes to die seethe indefinitely. And even Justin Bieber knows not to read the comments on YouTube: “I don't read YouTube comments because those can get you sad.”...
April 04, 2013
32

As March Goes Out Like a Lamb, Let's Review WordStream’s Best of the Month

So, I’ve had a stressful couple of weeks, and we’ve entered the eye twitching stage of stress. It feels kind of like this: But it probably doesn't look like I'm trying to wink badly ... right? Guys? Anyway. Today marks the last weekday in March, which means it’s time to review our top 10 blog posts of the month. ICYMT (In case you missed them), check out the awesome: Dear eBay, Your Ads Don't...
March 29, 2013
4

February's Greatest Hits: WordStream's Best of the Month

  It’s that time again! Meaning, the rent is due. Also, February is over, Daylight Saving Time and Spring at large approacheth. As we bid Feb adieu, do take a look at our very best blog posts of the month: AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management – Learn all about the AdWords’ new Enhanced Campaigns, probably the single biggest change to AdWords...
March 01, 2013
0

50 Things Every Content Marketer Should Know

Fancy yourself a content marketer, or want to become one? Here’s a big fat content marketing skills list and tactics you should know before you apply for that content marketer job or update the title on your business cards. Help yourself by highlighting the right marketing skills needed for your resume. Good grammar and proper use of punctuation – Hopefully you learned this in school. If you...
February 19, 2013
33

Larry Page Confirms Google Knowledge Graph Conspiracy Theory

About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP. Google can't easliy monetize informational queries, but the Knowledge Graph could be a way to increase ad revenue across the board, by proactively changing the heat map so searchers start to view the whole page as...
February 01, 2013
7

Our Best of the Month: January Highlights from the WordStream Blog

Look how much light these WordStreamers have in their eyes:   That’s because January is a time full of promise and hope. So much potential! It’s the bright, shining morning of the year. You could go snowblind from all of the promise. For god’s sake, put some sunglasses on! Seriously though – we had an amazing year in 2012, and we’re betting that this year will be even better. Here are our...
January 31, 2013
8

How to Drive Google Image Search Traffic That's Actually Relevant

My personal blog gets a lot of traffic through Google Image Search. In fact, two of my top 10 organic keyword referrers are “jeff bridges” and “young jeff bridges,” thanks to a post in which I ask the age-old question, who’s the ultimate in “cocky-hot,” a young Jeff Bridges or James Spader circa Pretty in Pink? (Scientists have not yet reached consensus on this issue.) Well, traffic is traffic...
January 23, 2013
43

20 Fast Facts About PPC Agencies

  Half of agencies reported improved ROI from PPC in 2012.>>Tweet This!<<   That increased ROI led to more PPC spending. More than three-quarters (77%) of agencies reported an increase in investment in Google advertising in 2012.>>Tweet This!<<  32% of PPC agencies report that their clients primarily use PPC to sell products or services directly. 35% use it to generate...
January 21, 2013
14

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