Blog List

Larry Kim Named Most Influential PPC Expert for 2013!

On June 20, 2013

Our friends at PPC Hero put together an infographic of the Top 25 Most Influential PPC Experts in 2013, based on votes from readers, social influence and other influence factors (speaking engagements, books published, channels reached, etc.). We were very excited to see our own Larry Kim in the very top spot! Check out the full graphic below to see all the top experts.

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MAY We Brag About Our Best Posts of the Month?

On May 31, 2013

I realized long ago that journalism is 75% puns. I still remember the time in high school yearbook when my best friend Marisa was putting together a spread on international travel. She couldn’t think up a good caption to go under a photo of some student at the Eiffel Tower. I suggested “Get an eye-ful.” SHE LOVED IT! And into the yearbook it went, preserved for posterity.

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How Not to Market to Women: Fashion Isn't ALL Women Care About

On May 20, 2013

Dear companies that market to women: Stop trying to sell me stuff that has nothing to do with fashion by fashion-washing your ads. I hate this marketing trend! Much in the way that toy companies think little girls will only be interested if it’s pink, brands that sell everything from house paint to yogurt have decided that the only way to market products to women is via association with makeup and clothes. It’s sexist, it’s cynical, and it just doesn’t make sense.

Here are a few of the more egregious examples of this marketing trend I’ve seen in the past year.

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Creating the Next Generation of PPC Superheroes

On May 8, 2013

Our friends at Hanapin Marketing and PPC Hero need your help!

PPC HeroPat East, the CEO of Hanapin Marketing, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing, including a core module in PPC. Their grades are dependent on demonstrating their PPC knowledge by successfully creating and managing an AdWords account for a real business.

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Brooks Brothers' Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point

On May 7, 2013

There aren’t too many benefits to being an English major type – extra zeroes on your paycheck sure ain’t one of them – but we take our kicks where we can get them, and being self-congratulating and superior when someone misinterprets something literary is one of them. So in this post, I’m going to shame some companies that totally missed the point when it came to using a book, poem or song in their advertising campaigns.

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Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring

On May 6, 2013

Back in April 2012 I wrote about how Google Alerts had pretty much stopped working for me. Recently, they clearly tweaked something, because Google Alerts are working better, as Danny Sullivan noted at Search Engine Land recently. However, they’re definitely not back up to the level they were at when I first signed up for a Google Alert years ago. Why not? Apparently, Google only sends you new alerts under these circumstances:

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