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Elisa Gabbert's Blog

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20 Fast Facts About PPC Agencies

  Half of agencies reported improved ROI from PPC in 2012.>>Tweet This!<<   That increased ROI led to more PPC spending. More than three-quarters (77%) of agencies reported an increase in investment in Google advertising in 2012.>>Tweet This!<<  32% of PPC agencies report that their clients primarily use PPC to sell products or services directly. 35% use it to generate...
January 21, 2013

Don't Let FOG (Fear of Google) Kill All Your SEO – 3 Ways to Avoid Under-Optimization

There’s been a lot of talk around here (and everywhere) lately about over-optimization. There’s a feeling in the air that a lot of SEO tactics that worked in the past are becoming less effective, if not grounds for a straight-up penalty. Some ranking signals are falling out of favor and others are coming into the fore. Earlier this week, in a post about viral content marketing techniques that...
January 17, 2013

Viral Content Marketing Tips for Non-Viral Businesses

  Herpes Simplex is a beautiful thing It’s flu season, folks! Viral activity is high. And even if you got your flu shot and have Tamiflu stockpiled in your hall closet,  I wouldn’t be surprised if you or someone on your marketing team is secretly dreaming of the infographic or Gangnam Style parody vid that’s going to take off faster than H1N1. Seriously though. I’d like to think that the...
January 15, 2013

Are You PPC Curious? An FAQ for PPC Beginners and Hopefuls

  Any questions? If you’ve been considering taking the plunge into PPC marketing, and you have some basic – very basic – questions before getting started, look no further. Here you’ll find answers to 10 frequently asked questions from PPC beginners and hopefuls – that is, people who have heard of pay-per-click marketing and Google AdWords, but don’t know much else. Naturally, if you have a...
January 09, 2013

3 SEO Tactics We're Easing Up On in 2013

  Whoa there buddy The changing SEO landscape was one of the most pervasive and controversial topics in Internet marketing last year. While some high-profile marketers maintained that good, legitimate, white-hat SEO has always been clear-cut, and claims to the contrary are just snake oil peddling, we believe that SEO is full of gray zones and judgment calls. Although we’re primarily a PPC...
January 07, 2013

25 PPC Tips & Tricks to Try in 2013

The gym is always extra-crowded this time of year, full of people redoubling their fitness efforts and trying to stick to their weight loss resolutions. The good news is, you can apply the same enthusiasm to your AdWords account without having to park at a crowded gym and fight for a spot on a bench or in your favorite class! Are you ready to kick some AdWords ass in 2013? Try out these 25 tips...
January 03, 2013

5 Super-Basic Writing Tips to Help You Be a Better Web Copywriter

Writing! Anyone can do it (and I encourage you to) but not everyone is good at it (sorry). This is not one of those article that explains the difference between its and it’s or tells you why you’re using “literally” wrong. (Details, details.) Instead, I’m going to share five super-basic tips that will make all your writing better, including any writing you do for the web (AKA SEO content). These...
January 02, 2013

WordStream's Year in Review: Our Best Posts of 2012

Well guys, we did it! WE BEAT THE MAYANS! We got through December and the world didn’t end. Or, if it did, one can hardly tell the difference. I hope you didn’t sell all your possessions or anything rash like that. Awkward! I’m all about looking forward – 2013 Ho! – but before we rush off into next year, let’s take a quick look back at what happened in 2012, the year that was almost the end. Our...
December 26, 2012

Google Remarketing Cheatsheet: 12 Steps to Set Up a Remarketing List (+ Free Download)

We created a Google remarketing cheatsheet as a take-home for a recent webinar. It’s a handy reference for anyone who is interested in setting up a remarketing campaign in AdWords. Below is the 12-step process to setting up a new remarketing list, and you can click here to download the cheatsheet as a PDF. Thanks to our SEM Manager Rich Griffin for creating this resource! Define your...
December 19, 2012

The Problem with Marketing Best Practices

Best practices are best practices for a reason – right? You’ve probably heard people say the same thing about stereotypes. There may be a grain of truth behind some stereotypes, but mostly they’re just an excuse for lazy thinking. Marketing best practices – supposedly tried and true guidelines – are the same way. Some of them are at least partly true; others are based on pure assumption or are...
December 12, 2012