You are here

Elisa Gabbert's Blog

Blog List

The 3 Types of Search Queries & How You Should Target Them

Search queries – the words and phrases that people type into a search box in order to pull up a list of results – come in different flavors. It is commonly accepted that there are three different types of search queries: Navigational search queries Informational search queries Transactional search queries In the search marketing world, we tend to talk more about keywords than search queries (...
December 10, 2012

Why Use AdWords? Here Are 10 Reasons

The Effectiveness of Google Ads “Why use AdWords” and "Does Google AdWords Work?" are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them. We believe that AdWords – Google’s enormously successful pay-per-click (PPC) advertising system –...
December 03, 2012

WordStream's Best of the Month & the Way-Back Machine

  Happy Friday and End-of-November, folks! Putting this post together, I started to write about Christmas creep and ask if people are being bombarded with elves and ornaments yet, but then I had the eerie sensation that I had already written that – last year, when I wrapped up our best of November. But I was wrong. I actually wrote about that two years ago. On November 30, 2010: Do you hear...
November 30, 2012

How to Rank for a Keyword in 10 Steps

  The view from the top ain't bad Got your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously – we do it all the time! Ranking for a keyword in organic search is a repeatable process. You won’t get the results you...
November 14, 2012

How to Find Long-Tail Keywords: 9 Ways to Discover Long-Tail Terms

Let this long-tailed tit be your guide! (Via BinaryApe) We’ve been banging the drum about long-tail keywords for a long (ahem) time. Recently, I explained why it’s so hard to rank for competitive keyword phrases with a new website. The answer? Keep trying, and target more specific, less competitive long-tail keywords in the meantime. We also talked about whether you should target head terms or...
November 07, 2012

WordStream's Best of the Month: October's Top 10

Good morning, faithful readers! Did you celebrate Halloween? WordStream sure did! And I just know Larry was working on this costume for MONTHS: I’m just sorry I wasn’t there to see the dance! Before November gets underway in earnest, take a moment to catch up on our blog’s best posts from last month: The Changing Economics of Google AdWords – Our latest infographic breaks down just what goes on...
November 01, 2012

Happy Halloween! 10 Scary Stories from WordStream

  In honor of the spookiest holiday, I thought it would be fun to forget about marketing for a day and tell some scary stories instead. So I asked a bunch of WordStreamer’s: What’s the most terrifying thing that has ever happened to you at work? Their answers are below – don’t read them alone or in the dark! I also took a page from Google’s book and commissioned a special Halloween version of...
October 31, 2012

Can Organic Search Be Highly Targeted and Highly Qualified?

  Last week’s post about why SEO is harder for small businesses got a lot of interesting comments. One commenter, Alan, posted the following (the below is edited slightly for spelling/typos): Quite a depressing list for a small business owner, really.  The conclusion is also slightly flawed. "Is SEO Still Worth the Trouble?" The answer is not as simple as 'yes', it is about  return on...
October 23, 2012

10 Reasons SEO Is Harder for Small Businesses

  “Why is SEO harder for small businesses?” This question has popped up a couple of times in our organic keyword referrers. We’ve been saying for months that SEO is getting harder, and that it’s especially difficult for SMBs to excel at. But why? Why is SEO easier for the big dogs? Make no mistake, it is – even if it’s getting harder for them too.   Here are 10 reasons why smaller businesses...
October 15, 2012

Corporate Blogging for SMBs: How to Get More Employees to Contribute to Your Company Blog

  Lots of small and medium-sized businesses have figured out that a corporate blog is good for business. The potential benefits of a well-run corporate blog include: Brand development SEO traffic and valuable links Ongoing inbound leads But buy-in is one thing. Actually creating and publishing new blog content on a regular basis is another. Maintaining a regular publication schedule is a...
October 08, 2012