Blog List

Google Remarketing Cheatsheet: 12 Steps to Set Up a Remarketing List (+ Free Download)

On December 19, 2012

We created a Google remarketing cheatsheet as a take-home for a recent webinar. It’s a handy reference for anyone who is interested in setting up a remarketing campaign in AdWords. Below is the 12-step process to setting up a new remarketing list, and you can click here to download the cheatsheet as a PDF. Thanks to our SEM Manager Rich Griffin for creating this resource!

Elisa Gabbert's picture
Elisa Gabbert

The 3 Types of Search Queries & How You Should Target Them

On December 10, 2012

Search queries – the words and phrases that people type into a search box in order to pull up a list of results – come in different flavors. It is commonly accepted that there are three different types of search queries:

Elisa Gabbert's picture
Elisa Gabbert

Happy Halloween! 10 Scary Stories from WordStream

On October 31, 2012



In honor of the spookiest holiday, I thought it would be fun to forget about marketing for a day and tell some scary stories instead. So I asked a bunch of WordStreamer’s:

What’s the most terrifying thing that has ever happened to you at work?

Elisa Gabbert's picture
Elisa Gabbert

The Problem with Marketing Best Practices

On December 12, 2012

Marketing Best PracticesBest practices are best practices for a reason – right?

You’ve probably heard people say the same thing about stereotypes. There may be a grain of truth behind some stereotypes, but mostly they’re just an excuse for lazy thinking.

Elisa Gabbert's picture
Elisa Gabbert

How to Rank for a Keyword in 10 Steps

On November 14, 2012


How to Rank for a Keyword

The view from the top ain't bad

Got your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously – we do it all the time!

Elisa Gabbert's picture
Elisa Gabbert