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WordStream's Best of the Month, Back to School Edition

On September 27, 2012
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back to school

September must be such a joyful month for parents – school is basically free child care, right?! Well, OK, only if you send them to public school. But at least they’re out of your hair for about 8 hours of the day.

Why not get into that back-to-school spirit yourself and read up on our greatest hits from the month of September?  

Happy Halloween! 10 Scary Stories from WordStream

On October 31, 2012
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WordScream

In honor of the spookiest holiday, I thought it would be fun to forget about marketing for a day and tell some scary stories instead. So I asked a bunch of WordStreamer’s:

What’s the most terrifying thing that has ever happened to you at work?

Content Keywords FAQ: How to Use SEO Keywords for Content Marketing

On October 3, 2012
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There’s no content without keywords – unless you’re building a website out of nothing but images and video, which, frankly, we don’t recommend. So if you’re trying to get on board the content marketing train, you’ll need to be thinking about keywords. How do keywords fit into your content marketing strategy? Where do you start with keyword research for content marketing?

Start here! These are the top 10 most frequently asked questions I hear about using keywords in marketing content.

3 More (Yes, More!) Ways to Save Money on PPC

On September 17, 2012
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Save Money on PPC

Already followed all our other tips on cutting costs in your PPC account? Still want to squeeze more efficiency out of your campaigns so you have more pocket money for cocktails and handbags? I feel you sister. Here are even more ways to make your paid search budget go farther.

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