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WordStream's Best of the Month, Back to School Edition

  September must be such a joyful month for parents – school is basically free child care, right?! Well, OK, only if you send them to public school. But at least they’re out of your hair for about 8 hours of the day. Why not get into that back-to-school spirit yourself and read up on our greatest hits from the month of September?   The Importance of A/B Testing: 24 Marketing Experts on Their...
September 27, 2012
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The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A/B Test

  A/B testing stands for “Always Be Testing,” right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject lines – you realize “A/B testing best practices” are only a rough guideline. You never know what’s going to work with your audience until you AB test it. When I hear about an A/B test with surprising results, it...
September 25, 2012
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DIY? No Can Do: More Companies Turn to Software for Help with PPC

There was a time when being a PPC manager necessarily entailed being an Excel ninja as well. Not a fan of spreadsheets? Then step away from the PPC account, my friend! In 2001, however, a tipping point occurred – the majority of companies no longer managed their PPC accounts using Excel. And the trend continues in that direction. According to SEMPO’s recent State of Search report, the number of...
September 24, 2012
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3 More (Yes, More!) Ways to Save Money on PPC

  Already followed all our other tips on cutting costs in your PPC account? Still want to squeeze more efficiency out of your campaigns so you have more pocket money for cocktails and handbags? I feel you sister. Here are even more ways to make your paid search budget go farther. See also: Five Ways to Lower Your PPC Campaign's Cost Per Action (CPA) Five Ways to Lower Your AdWords & PPC...
September 17, 2012
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When Did Google Give Up on the Long Tail?

Over the past year I’ve noticed that the Google results for long-tail queries have really started to suck. It often seems like Google just stops paying attention if I type more than three words. Case in point: I just searched “the french exit cilantro” and Google basically completely ignored the last word of my query: Spectacular fail: NOT ONE result on the first page contains the word “...
September 14, 2012
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25 Fast Facts About Bing Ads

In honor of this week’s change in branding from adCenter to Bing Ads, and as a counterpart to 25 Fast Facts About Google AdWords, here are 25 facts and figures about Bing Ads, Microsoft’s PPC advertising platform: With a single Bing ad buy, you can reach 162 million unique searchers using Microsoft and Yahoo sites (including Yahoo Search, Bing, and partners), which account for 30% of total...
September 12, 2012
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Organic vs. Paid Clicks: These Are Not the Clicks You're Looking For

A while back we published a post called “Think nobody clicks on Google ads? Think again!” This post was based on original research revealing that roughly two-thirds of clicks for search queries with high commercial intent go to sponsored results. Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine...
September 07, 2012
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Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]

Our latest white paper, co-authored with the good folks at Hanapin Marketing, is now available for download! Below is an excerpt from the guide. Click here to download the full text of this new, free guide. Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads If you want to sell products or generate leads online, a user-friendly, conversion-optimized website is Step 1. But when it...
September 06, 2012
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Content Marketing Magic: Aligning Keyword & Content Types with Business Goals

Lately it seems like content marketing is the new SEO. It’s become a bit of a marketing buzzword. But when you slap a trendy label on something, it’s easy to start overthinking it. Ten years ago, everyone with a website was producing content of one kind or another. Then we started worrying about SEO – how to make that content more visible and available to search engine visitors. Now that “...
September 04, 2012
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Google Knowledge Graph Gets Fancy with Slider Results at Top of Page

Yesterday, blanking on the name of the movie Magnolia, I googled the phrase “tom cruise movies,” and saw a really surprising result (click the image to enlarge):     Knowledge Graph on Steroids!!! This huge, sliding row of movie posters at the top of the page – very reminiscent of Netflix’s browsing design – is beyond eye-catching; it’s practically all I can see. When you click on one of the...
August 31, 2012
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