Blog List

WordStream's Best of the Month, Back to School Edition

On September 27, 2012


back to school

September must be such a joyful month for parents – school is basically free child care, right?! Well, OK, only if you send them to public school. But at least they’re out of your hair for about 8 hours of the day.

Why not get into that back-to-school spirit yourself and read up on our greatest hits from the month of September?  

Elisa Gabbert's picture
Elisa Gabbert

When Did Google Give Up on the Long Tail?

On September 14, 2012

Over the past year I’ve noticed that the Google results for long-tail queries have really started to suck. It often seems like Google just stops paying attention if I type more than three words. Case in point: I just searched “the french exit cilantro” and Google basically completely ignored the last word of my query:

Long-Tail SERP

Elisa Gabbert's picture
Elisa Gabbert

Content Keywords FAQ: How to Use SEO Keywords for Content Marketing

On October 3, 2012

There’s no content without keywords – unless you’re building a website out of nothing but images and video, which, frankly, we don’t recommend. So if you’re trying to get on board the content marketing train, you’ll need to be thinking about keywords. How do keywords fit into your content marketing strategy? Where do you start with keyword research for content marketing?

Start here! These are the top 10 most frequently asked questions I hear about using keywords in marketing content.

Elisa Gabbert's picture
Elisa Gabbert

3 More (Yes, More!) Ways to Save Money on PPC

On September 17, 2012


Save Money on PPC

Already followed all our other tips on cutting costs in your PPC account? Still want to squeeze more efficiency out of your campaigns so you have more pocket money for cocktails and handbags? I feel you sister. Here are even more ways to make your paid search budget go farther.

See also:

Elisa Gabbert's picture
Elisa Gabbert