Blog List

10 Dos and Don’ts for Sitelink Extensions

On September 6, 2016
7

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Sitelinks are the king of all AdWords ad extensions. They are, by far, the most versatile extensions; they’re useful for accounts of all verticals, they appear on all devices and advertisers can use them to say just about anything.

Even better, I’ve literally never encountered an account that didn’t yield higher CTRs once enabling these bad boys. According to the crew at Google, the mere presence of sitelinks typically lifts ad CTR by 10-20% (+20-50% on branded searches).

Sitelinks FTW.

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Review: Google’s New Account Health Score for Search (Beta)

On August 30, 2016
1

Earlier this month, Google did a very limited beta release of a new feature in the AdWords Opportunities tab called the “Account Health Score for Search.”  I must admit that this tool made me a little nervous; at first glance, it was eerily similar to WordStream’s AdWords Performance Grader, as a few people pointed out.

After poring through hundreds of accounts, we finally found one with a health score.

Here’s my two-cents on the new tool and how it stacks up to our AdWords Performance Grader:

What is Google's Account Health Score?

account health score for search dashboard

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11 Ways to Save Money In Your PPC Account [CHECKLIST]

On August 18, 2016
6

As a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I spent hours poring through them identifying products we used, clipping out the offers and organizing them alphabetically. The only thing worse than searching for them was actually using them. With coupons, you never buy a normal quantity of the featured item.

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3 Reasons to Drop Everything & Build Expanded Text Ads NOW

On July 26, 2016
4

3 reasons to drop everything & build expanded text ads now

Just this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big reveal at the #GoogleSummit back in May, advertisers have been eagerly awaiting this new, more robust ad format, which has been deemed the biggest change to the AdWords model since its inception 16 years ago.

ETAs weren’t expected to come out of beta until mid-September, so most advertisers were completely unprepared to wake up this morning, log into their accounts and discover that they could indeed create these giant text ads.

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Why Every Small Business Needs YouTube Director for Business [VIDEO]

On July 22, 2016
5

Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year. There’s just one issue with video advertising –it has a crazy-high barrier to entry. Advertisers need collateral to promote and lament the idea of actually creating video ads. They require significantly more time, skills and resources than any old text ad, image ad or even an email campaign.

youtube director for business app

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4 Super-Actionable AdWords Tips to Try Right Now

On July 18, 2016
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adwords tips title image

This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to the “old faithfuls” we’ve been using here at WordStream for years.

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The Easy 8-Step Checklist for PPC Audits

On July 6, 2016
7

When you take over a new PPC account, the original owner has often created and managed the account in their own, unique way. When a someone new takes over, they’ve got a tough job ahead of them. They have to navigate the existing account without fully understanding its historical background.

The best way to overcome this gap is to do an extensive PPC audit anytime you take on an existing AdWords account. Here’s a checklist of the first things I look at in my search campaigns when I dive into a newly acquired account.

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Is Bing Ads Ready for the #GoogleSummit Changes?

On June 14, 2016
3

There’s no doubt about it, Bing Ads and AdWords have a tenuous relationship. In some ways, they’re competitors, vying for marketers to pour more advertising dollars into their respective networks. Yet, they’re also partners of sorts, working together to shape the future of digital advertising.

Lucky for SEMs, these ad management platforms have become increasingly similar throughout the past few years, making it easier for us to serve ads through both. In fact, they’re so closely aligned that many advertisers execute the same strategies on both networks. Some even duplicate their AdWords campaigns and upload them directly into the Bing Ads interface.

Of course, when either of these platforms launches a major change, this symbiotic relationship is at risk.expanded text ads

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