Blog List

New in AdWords: Adding Search Queries as Keywords Just Got Easier

On January 7, 2016
0

Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add specific bids to keywords when you want to add the search term as a keyword. The column is brand new.

It also has this cool ‘copy’ button – so if you want to copy the number all the way down, you can do so with minimal manual effort.

New AdWords add search queries as keywords functionality

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The 4 Emotions that Make the Best Emotional Ads [DATA]

On November 9, 2015
13

After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing.

Emotional Ads

It doesn’t have to be, though! What happens if we take an entirely different approach to PPC and find out how emotions trigger the searcher to react?

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Gmail Sponsored Promotions Released from Beta! (Again…)

On September 4, 2015
3

When Google originally tested Gmail Sponsored Promotions (GSP), now known as Gmail Ads, they lived in their own UI (not in AdWords). Google saw success with the beta and released it to AdWords, where it became available to all advertisers. There were some issues with the AdWords integration, so GSP was put back into its original beta state. Very recently it was released again for use to all advertisers!

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6 Times Taylor Swift Got PPC Right

On April 17, 2015
0

There are lots of ways to learn PPC, but sometimes I like to listen to my music collection for inspiration instead. In fact, I always have my Spotify cued up for tunes at work. It’s all about reading in between the lines – I had no idea T. Swift was so knowledgeable about PPC!

In this post, I’ll share six PPC tips inspired by Taylor Swift lyrics.

learn ppc from taylor

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9 Reasons Your AdWords Ad Was Disapproved – And How to Fix It

On November 25, 2014
6

It’s no big secret that Google has been cracking down on ad disapprovals lately. The search powerhouse is becoming stricter in order to better regulate the quality of ads being shown to users. On the managed services team here at WordStream, we work with many accounts from various industries, and it seems that all industries are being affected. Google is even digging into paused ads and flagging disapprovals.

google ad disapproved

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Why Recent College Grads Should Consider a Career in PPC

On August 21, 2014
8

How I Stumbled Into PPC

It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I’d like to work. My choices? Account Management, New Business, and Content Marketing.

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