Blog List

Linking AdWords to Analytics: A Guide to Using Google AdWords & Analytics Together

On August 6, 2013

Starting your own AdWords account is like having your first child. It’s pretty darn exciting, but scary at the same time. (Will it bring joy to my life? Or drain all the money in my bank account?”)

After creating an AdWords account, you’ll be sleepless for two reasons:

1)  You’re brain starts getting super creative right around bed time, and you spend the next 4 hours emailing yourself ideas on what to test out in the morning.

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How Native Advertising is Kicking Serious Banner Ad Butt (And What You Can Do About It)

On June 4, 2013

Do you remember the last television commercial you saw? How about the last radio ad you listened to?

Okay, here’s one you’ll remember for sure: What company was behind the last banner ad you saw online?

My guess is that you don’t remember any of those three types of advertising. But don’t feel bad about it. You’re probably suffering from “Horse Blinder Syndrome.”

Native Advertising

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