Starting your own AdWords account is like having your first child. It’s pretty darn exciting, but scary at the same time. (“Will it bring joy to my life? Or drain all the money in my bank account?”)
After creating an AdWords account, you’ll be sleepless for two reasons:
1) You’re brain starts getting super creative right around bed time, and you spend the next 4 hours emailing yourself ideas on what to test out in the morning.