Blog List

How to REALLY Run a Twitter Lead Generation Campaign

On February 10, 2016
1

Do you want more qualified leads?

guide to using twitter lead generation cards

Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.

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My Top 12 Can't-Miss Digital Marketing Conferences

On January 22, 2016
0

Whether I'm presenting or simply attending, I always enjoy the networking and training at top digital marketing conferences. We're a super active industry and probably blog, tweetchat, Hangout and otherwise get together online than most others, but there's still nothing better than the in-person meetings of the minds digital marketing conferences offer.

Digital marketing conferences

As you plan your own professional development opportunities for 2016, check out these conferences I've learned from experience are the cream of the crop:

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Cracking the Code on Gmail Ads: My 7 Best Tips

On February 1, 2016
4

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned.

Gmail Ads Hacks

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Behold the Awesome Power of Facebook Custom Audiences

On January 27, 2016
0

A billion people logged into Facebook yesterday, including your target audience, and they're spending hours every day on this platform. Those are the same people you want to reach!

Facebook Custom Audiences

You can do just that with Facebook advertising.

What follows is one example of how you can unlock the awesome power of Facebook Custom Audiences.

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The 21 Best PPC Marketing Articles of the Year

On December 30, 2015
2

Are you sick of year-end lists yet? Too bad! I love looking back at the best and worst of the year (and we have a few more lists in store for you over the next week).

Best PPC articles 2015

Today I’m sharing my picks for 2015’s best articles on paid search and PPC marketing from around the Web, covering topics including ad copywriting, conversion rate optimization, remarketing, mobile, social ads and more. Let’s get to them!

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New Data Proves Facebook Ads Lift Search ROI

On December 18, 2015
1

Facebook has just released some new research that shows us just how well Facebook ads play with others, like paid and organic search channels, to lift traffic and conversions. As a long time search geek who has just recently gotten really into Facebook ads, this data makes me really happy. So sit back, relax, and let me take you on a magical ride through Facebook’s awesome new data.

 

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