When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to stay up to date on everything SEO, which means I devote hundreds of hours to reading every year.
As another year comes to a close, I want to share my top picks for the best, must-read articles of the year.
While there was (as always) a lot of news in the SEO industry, my goal here isn't to highlight news stories or "how to" types of posts. Also, my selections aren't purely based on social share numbers or view counts – I wanted to highlight posts that either offered original research (we need more of it!) or strong opinions that offered really interesting insights about SEO.