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SAScon 2015 Keynote: Making the Most of the Future of SEM/PPC

Manchester, England - home of SAScon 2015! Google AdWords, the most popular paid search network, is evolving at a rapid clip, with hundreds of updates and new features each year. Marketers are also trying to keep up with changes in the Google Display Network and Bing Ads… and now there's a whole realm of social advertising options, as well. LinkedIn Ads, Facebook Ads, Twitter Ads – how are...
April 17, 2015
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26 Crazy Facts You Didn't Know About Google

Google has long been cloaked in mystery, between its legendary Google X labs (home of the notorious driverless car project) and top-secret search algorithms. A position at Google is still a dream job for tech and engineering grads around the globe. In fact, the company has a reputation of almost mythic proportions for ingenuity, innovation, and amazing work-life benefits for staff. Once you've...
April 15, 2015
1

Google Testing Commercialized Answer Box?

It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box. What Did Google Do to the Answer Box? The...
April 13, 2015
3

SearchLove Bringing Boston Two Days Packed with Digital Marketing Science & Creativity

It's almost here! This is exciting for me, guys – I travel all over the place attending and speaking at the industry's best conferences. However, there's nothing quite like welcoming people to your own city to learn, network, do business and yes, even play. SearchLove, the incredibly information-packed two-day conference put on by Distilled, returns to Boston this month and brings with it a host...
April 09, 2015
2

Hone Your Influencing Skills: 29 Ways to Get What You Want From Others

As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you can use to sway non-believers to your point of view.   How strong are your influencing skills? Next time you are struggling to get your opinion heard...
April 09, 2015
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Celebrate International #CRODay with WordStream

This Thursday, April 9, marketers will come together online and in locations around the globe for a 24-hour marathon of CRO training and education, provided by the industry's top experts. Across ten time zones, 32 different online events involving 40 companies and 54 speakers are open to global participants, free of charge, as part of the #CRODay festivities organized by Unbounce. Here are a...
April 06, 2015
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Introducing Quality Score for Facebook: FB's Ad Relevance Score Determines Ad Cost & Placement

As of last month, Facebook advertisers see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use feedback from ad viewers to determine this score on a scale of 1 to 10, with 10 being the...
March 30, 2015
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The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right? I mean, we expect these highly lucrative industries to be expensive to advertise...
March 19, 2015
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LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

Do Linkedin Ads even work? LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same...
March 17, 2015
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Goodbye, Google+: Social Network Broken Into Streams and Photos Products

The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.   Horowitz didn't specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of the Google+ network user experience, their separation pretty much spells the end of...
March 06, 2015
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