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Facebook Unveils Miss Takes, The Digital Assistant For Drunks

On April 1, 2016
0

Ever had a few too may drinks on a Friday night and posted an inappropriate Facebook status update (perhaps on your ex's page) or a bleary-eyed duck-faced selfie from your local ER with a bottle of Tennessee whiskey in hand? Hey, we've all been there.

Facebook has been watching it all. Do you have any idea how many servers they've dedicated just for all the wild pictures and late-night posts drunken people have uploaded in the past 10 years? 

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RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive

On March 16, 2016
17

The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.

Hacking Google RankBrain

Google's mission: To terminate any web pages from its results that don't provide the highest-quality content and to find the most relevant answers for users.

Now marketers who want to gain precious visibility on always-shrinking organic SERPs must prepare to fight a new war: The war against the machines.

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29 PPC Tools You Need to Try This Year

On March 9, 2016
9

Since the dawn of mankind we have been inventing tools to help us survive and overcome challenges. Even monkeys use tools to make their lives easier! Now, in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients.

If you’re ready to take an evolutionary leap of your own, check out my list of 29 amazing PPC tools you need to try this year.

bing ppc tools

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Google Kills Off Side Ads: What You Need to Know

On February 22, 2016
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Text ads have appeared to the right of Google's search results since AdWords launched in 2000. No more. They're history. R.I.P.

Google has confirmed a huge change to the way AdWords ads are displayed for desktop search results, and it is now rolling out for all of its users globally. Google is killing off right-side text ads completely – although Product Listing Ads and ads in the Knowledge Panel will continue to be shown on the right – and adding a fourth ad for "highly commercial queries" above the organic search results.

no google adwords ads on right rail

As you can see this SERP has no side ads at all

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How to REALLY Run a Twitter Lead Generation Campaign

On February 10, 2016
5

Do you want more qualified leads?

guide to using twitter lead generation cards

Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.

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Cracking the Code on Gmail Ads: My 7 Best Tips

On February 1, 2016
7

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned.

Gmail Ads Hacks

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