Blog List

11 Ways to Get More (Real!) Instagram Followers

On October 19, 2016

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook.

instagram vs facebook engagement

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11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

On October 13, 2016

It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.

organic click through rates

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6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

On October 5, 2016

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

But what if you aren't a big name yet? How can you get on the radar of people you want to do business with in the future?

Social media advertising makes it super easy to appear superbad.

social media ad ideas

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5 Surprising Benefits of a Super-High CTR

On September 26, 2016

All of my regular readers know that I have a completely normal and healthy obsession with unicorns. I am the Original Unicornaholic.

But unicorns aren't my only obsession. I have another: increasing click-through rates.

great CTR

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5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]

On September 20, 2016

The only constant in search advertising is change. The loss of right side ads. More and much larger ads above the organic search results. Exciting new ad targeting options. And so much more.

With that in mind, and in honor of our recent Grader milestones – the Grader has now been run over 1 MILLION times! – I set out to look at fresh data to get a sense for what if anything is changing in terms of the overall AdWords ecosystem.

advertising data and statistics 2016

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7 Things I Still Hate About LinkedIn Ads

On September 13, 2016

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.

For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of Google ($19 billion) and Facebook ($6 billion) during the same quarter.

linkedin ads revenue 2016

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5 Smart Reasons to Create Content Outside Your Niche

On September 8, 2016

Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time. Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.

Yet, a day will eventually come when you've exhausted your niche. You'll realize that you have finally worked "until you no longer have to introduce yourself," as the great anonymous once put it so eloquently.

Create content outside your niche

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Q&A with Search Legend Danny Sullivan on Industry Change, SMX East, RankBrain & More

On September 2, 2016

Danny Sullivan, founding editor of Search Engine Land and Chief Content Officer of Third Door Media, recently celebrated a major career milestone – 20 years as a search journalist. If there’s anyone else on the planet as well-versed in the nuances of Google’s search algorithm and the various players in SEO software and agencies, I’ve yet to meet them!

Danny Sullivan

Danny Sullivan, left, interviewing Gary Illyes, Webmaster Trends Analyst at Google,
at SMX Advanced earlier this year.

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How to Use Facebook Ads to Recruit Top Talent

On August 23, 2016

Meet Justin.

job recruiting facebook ads

Justin Weyant is kind of amazing. He just won WordStream's Core Values Achievement Award, our monthly program where we recognize a single employee (out of almost 200!) who represents our company core values.

Did he happen to notice a "Now Hiring" sign in our window on Huntington Ave. in Boston while he was walking by? Did we use a recruiter? Did he respond to our listing on a job site? Did we find him using LinkedIn?

No, no, no, and no. He saw one of my ads on Facebook and messaged me. Seriously.

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