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Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads

I’m constantly on the lookout for new tools, tips and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has added an awesome new feature to the Google Display Network – it will now automatically convert text ads to image ads! Earlier this week, we discovered this strange new ad format in a client account – I mean, the format itself wasn’t strange, but...
August 31, 2015
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Hunting Big PPC Optimizations for Massive ROI Increases at SMX East

This fall, the SMX East crowd once again descends on the Javits Center in New York City for three days of expert advice and instruction on SEO and search marketing. This year, the agenda features over 50 sessions, 5 in-depth workshops, epic keynotes, Janes of Digital, The Landy Awards (by Search Engine Land) and of course, the amazing SMX After Dark party. From September 29th to October 1st,...
August 28, 2015
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Join Me & Harness the Awesome Power of Identity-Based Marketing at #SEJSummit

Wednesday, September 16, join us for the sixth SEJ Summit at Manhattan NYC Hotel in New York. As part of this epic one-day, information-packed conference, I’ll be speaking about the most important trend in PPC today: identity or people-based marketing. What is Identity-Based Marketing & Why Does It Matter? Back in the day, we thought we could get pretty specific with audience segmentation...
August 21, 2015
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Join Me for SearchLove in San Diego and London This Fall

One of the conferences I’ve grown to love over the last couple of years is SearchLove, the global series put on by Distilled. SearchLove conferences are smaller and more intimate than some of the mega-events you might have been to, which means the quality of the sessions and events is incredible. It’s a single-track conference, so you don’t have to choose just one session when there might be 2...
August 14, 2015
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How to Increase Conversion Rates Without Touching A Landing Page

Are your landing page optimization efforts actually killing your conversion rates? If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization? Check out these 5 conversion hacks that can boost your conversion rates by 3x, 5x or 10x...
August 10, 2015
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Google+ Is Toast, Burnt Toast: YouTube & Google+ Are Breaking Up

Wow. Yet another shovel has arrived to dig Google+ an even deeper grave… Just last week I wrote about the long-awaited departure of Google+ photos, and with today’s announcement that Google+ and YouTube are now filing for divorce, my theory that Google+ is walking dead continues to strengthen.   Yup, you heard right, Google+ and YouTube will no longer be affiliated, which means you can comment,...
July 27, 2015
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Another One Bites the Dust: Google+ Photos Canned

Many of us saw this coming, but now it’s official – Google+ Photos’ days are numbered. According to an official Google+ post (which was an ironic way to announce it), Google confirmed that the struggling photo sharing service that was a part of Google’s dying social media platform will cease in August. What’s Happening, Exactly? Believe it or not, this is actually a good thing. For users, that...
July 22, 2015
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The Top 10 Paid Social Media Hacks of All Time

It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out! In today’s post, I’ll...
July 21, 2015
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5 Ways to Get Insanely Low CPCs on the Display Network

The Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it was considered a lower-quality way to advertise than search. Image via Think with Google That's not at all true. The GDN has way more ad inventory, lower CPCs, and is often the better choice for some advertisers. The key...
July 13, 2015
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PPC Hero’s Top 25 Most Influential PPC Experts & Rising Stars of 2015

PPC Hero has just announced the results of their Top 25 Most Influential PPC Experts voting for 2015, and I’m super happy and honored to have topped the list! But even more so, I’m so incredibly proud of my team here at WordStream Inc. and thankful to PPC Hero for recognizing the following members of our team: Most Influential PPC Expert #3: Erin Sagin, Customer Service Manager Most Influential...
July 07, 2015
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