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Using Emojis in Ad Text Boosts CTR!

Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads? We recently discovered that AdWords is, in fact, allowing emojis in some ads. Our data scientist Mark Irvine ran some tests this week using (willing) client accounts and we have some early - and promising...
May 27, 2015
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Join WordStream at the Unbounce Conversion Road Trip in Boston!

Conversions are obviously key to the success of each and every marketing campaign - if you’re not converting, you’re not selling.  Yet conversion rate optimization (CRO) is one of the things marketers struggle with most. Most marketers are unsatisfied with their conversion rates, but they’re using only a handful of CRO tactics and an unstructured approach (Econsultancy). This June, Unbounce’s...
May 19, 2015
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3 Facebook Post Publishing Features for Crazy-High Engagement

It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand. In a recent column, I shared 13 ways for marketers to beat the Facebook algorithm and as you may notice, most of...
May 15, 2015
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AdWords Testing New Search Query Report Layout

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time. The AdWords Search Query Report: Old vs. New To access...
May 12, 2015
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The 7 Best Conversion Rate Optimization Tips from Inbound.org's #CRODay AMA

In this most recent in our series of expert tips from Inbound.org AMAs (AKA Ask Me Anything), we've culled the best conversion rate optimization advice from the recent #CRODay AMA. The team at Inbound assembled a massive panel of the brightest minds in CRO for their AMA on April 9, giving readers the chance to ask experts literally anything they wanted to know about conversion rate optimization...
May 11, 2015
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The 4 Big Takeaways from Today’s Google AdWords Livestream

Earlier today the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler, VP of AdWords Product Management, and I happened to have a front row seat!   The theme of the talk? Addressing “moments that matter” through better mobile experiences, more automation tools, and enhanced measurement features. It was all about...
May 05, 2015
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3 Trends That Will Change the Future of Online Advertising

We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It's not just AdWords, though – the entire online advertising industry is changing at a rapid clip. Sure, you still have all of those AdWords changes to contend with … new features, extensions, ad formats, bidding and targeting options, etc. (In...
May 04, 2015
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Everything You Need to Know About the AdWords Changes Coming May 7

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds. That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week. Google is expected to announce...
May 01, 2015
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Join Me at Conversion Conference on May 13

Conversion optimization is critical for all marketers, but none so much as paid advertisers. When every click to your site costs you money, you need to know you're making the most of every bit of that traffic. Still, advertisers struggle with CRO. How does your campaign and site performance measure up against others in your industry? If you're seeing small increases, is your CRO strategy working...
April 27, 2015
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PPC #Mobilegeddon Is Coming

Brace Yourselves Millions of webmasters the world over woke up in a panic this morning in anticipation of so-called “Mobilegeddon,” Google’s latest algorithmic update that will prioritize mobile-friendly sites in the SERPs. It’s too soon to say how much of an impact the update has had, but amid the chaos, one question remains unanswered – how long will it be before the same thing happens to...
April 21, 2015
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