Blog List

7 Medium Optimization Tips To Get Your Articles To Go Hot

On July 19, 2016
8

At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you're feeling like your great content is going unnoticed and unloved.

One great thing about Medium is that it's about the value of your ideas. It's not just another place where the biggest names and celebrities dominate.

Medium Optimization Tips

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10 Insanely Good Reasons You Should Publish On Medium

On July 14, 2016
2

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't get as much mileage as it could.

Your most loyal readers will read your content, of course. While feeding your existing audience great content is important, your existing audience is limited.

So if your goals include giving your content a second life and continuing to grow your audience, Medium can definitely help you.

medium publishing

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One Weird Trick to Get More Facebook Likes for Free

On July 11, 2016
10

Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right?

how to get real facebook likes

However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof. More likes make you appear popular to people who are just discovering your brand. And having more followers gives you a small bit of organic reach.

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What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)

On July 5, 2016
12

There's no shortage of ways to measure the success of your conversion rate optimization (CRO) efforts. But one metric is more important than all the rest.

I know what you're thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer.

Actually, no.

In my opinion, there's an even more important metric you should be paying attention to; Click-through rate (CTR) is THE most important conversion metric.

I’m not crazy. Here are three reasons why.

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The 10 Greatest Social Media Advertising Tips for Content Marketers

On June 30, 2016
1

Let's start with the bad news first. It's tougher than ever to get your content noticed.

Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.

Organic reach in social media? It's pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And Facebook just announced that you're even less likely to get your content in front of people who aren't related to you. (Sorry.)

 Social media advertising how content marketing doesn't work

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7 Things Marketers Need to Know About AdWords Store Visit Conversions

On June 14, 2016
2

E-commerce sales totaled more than $341 billion in 2015. That's huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.

That's why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store foot traffic their location-based PPC ads were driving.

adwords store visit conversions

If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolutely killer combination.

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Learn the Top Social Ads Hacks of All Time with WordStream at SocialPro

On June 3, 2016
0

Social advertising is far easier to prove value than organic social, thanks to robust reporting tools. But even so, most marketers are just stuck in the middle of the pack, seeing average results, and unable to make meaningful improvements in their social ad performance.

That’s why I’m sharing my Top 10 Social Media Advertising Hacks of All Time with attendees at Marketing Land’s epic SocialPro conference in Seattle.

Join WordStream at SocialPro

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10 Things You Need to Know About the New Google Maps Local Search Ads

On June 1, 2016
4

Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.

Another big change was what Google described as "the next generation" of local search ads. So what exactly are these new Google maps ads? What’s changing?

Here are answer to the top 10 questions you’re asking (or should be asking!) about the new Google Maps local search ads.

google maps app ads

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