Blog List

10 Remarketing Facts to Make You Rethink Your Entire PPC Strategy

On October 1, 2015

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.

remarketing saves the day

I’ve been using remarketing at WordStream since 2012 and last year, we spent over $500,000 on these ads alone. Why?

Because they’re freaking awesome.

If you’re sitting on the fence and unsure about giving it a try, I’m going to give you a swift kick in the right direction with these 10 remarketing facts that will make you rethink your entire PPC marketing strategy.

WordStream #Humblebrags: How You’ve Helped WordStream Grow

On September 16, 2015

You know when actors and actresses go up on stage at the Oscars and the first thing they do is “thank the Academy”? Most people roll their eyes at this obvious pandering, but there’s a lot to be said for recognizing the help it takes to achieve greatness.

WordStream humblebrags

“Hey, you. Yes, you in the John Deere baseball cap. Shut up.”

The 8 Coolest Ad Targeting Features in Marketing in Right Now

On September 16, 2015

It’s hard to believe that just ten years ago, I was still placing magazine ads in print publications! Banner ads came along and mirrored the function of those print ads, but now we have these incredible new ad formats with way more data and ad targeting options so you can laser-target the exact people you want to hit.

awesome ad targeting features

Today we live in a brave new world of ad targeting, where consumers are practically throwing data at marketers, crying, “Target me! Personalize your offers for me! Give me only what I want and nothing else!”

Here are my 8 favorite ad targeting features right now – the coolest, most exciting options that are going to help you find your absolute best audience and focus your budget only on them.

Join PubCon Masters Group Intensive Training October 5 with Larry Kim

On September 11, 2015

Monday October 5th, PubCon’s insanely popular Masters Group intensive workshops and training takes place at the Las Vegas Convention Center. This full-day deep dive into the most effective and timely instruction in SEO, paid search, social media marketing and social advertising sells out every single year, so if you’ve been sitting on the fence, you’ll want to act quickly!

Pubcon Masters Group 2015

Learn PPC for FREE on Your Phone with the New PPC University App!

On September 9, 2015

Education is a huge part of our mission at WordStream. Learning PPC can be intimidating, and with so much information out there, it can be difficult to figure out which resources are reliable.

PPC University cat meme

That’s why we created PPC University, our free online learning resource – to bring all the information you need to master paid search advertising into one, easily navigable source.

Join Me for SearchLove in San Diego and London This Fall

On August 14, 2015

One of the conferences I’ve grown to love over the last couple of years is SearchLove, the global series put on by Distilled. SearchLove conferences are smaller and more intimate than some of the mega-events you might have been to, which means the quality of the sessions and events is incredible. It’s a single-track conference, so you don’t have to choose just one session when there might be 2 or 3 in a single timeslot that you wanted to see -- they focus on making that one track so packed with knowledge and actionable advice that you wouldn’t want to be anywhere else.