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Behold the Amazing Power of Twitter Hashtags

Hashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience. Just last week, though, Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it ain’t so...
July 02, 2015

WordStream + Constant Contact = A Match Made in Marketing Heaven

Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerful online marketing...
June 30, 2015

Top 4 Reasons to Join Me at INBOUND 2015 (& Get a Huge Ticket Discount!)

Okay, I don’t want to rush you through summer or anything, because we had one hell of a winter and I want to let you savor this for a minute, I really do. BUT… Is it September yet? Because this September, something truly awesome is happening right here in Boston, at the Boston Convention and Exhibition Center from the 8th to the 11th. We’re super pumped here at WordStream Inc. because even...
June 26, 2015

Top 10 Paid Social Media Advertising Hacks of All Time

This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them! Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term (ha, ha -- weren’t we naive?). You know you need to use...
June 19, 2015

6 Stupid Marketing Metrics That Need to Die

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring. Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die. Inspired by Rachel Sprung's recent post on pointless marketing metrics, I've come up with my own list of pet-peeve marketing metrics and reasons they're...
June 18, 2015

Who Is Drunk PPC Girl? An Interview with PPC’s Favorite Antiheroine

If the paid search industry were Gotham City, Drunk PPC Girl would be Batgirl, the masked vigilante protecting it from the shadows. She may not be the heroine paid search deserves, but she’s the heroine PPC needs. Like every good superhero, Drunk PPC Girl is on a mission: to save the paid search industry from boredom. Rather than batarangs and grappling hooks, Drunk PPC Girl’s weapons of choice...
May 29, 2015

Using Emojis in Ad Text Boosts CTR!

Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads? We recently discovered that AdWords is, in fact, allowing emojis in some ads. Our data scientist Mark Irvine ran some tests this week using (willing) client accounts and we have some early - and promising...
May 27, 2015

Join WordStream at the Unbounce Conversion Road Trip in Boston!

Conversions are obviously key to the success of each and every marketing campaign - if you’re not converting, you’re not selling.  Yet conversion rate optimization (CRO) is one of the things marketers struggle with most. Most marketers are unsatisfied with their conversion rates, but they’re using only a handful of CRO tactics and an unstructured approach (Econsultancy). This June, Unbounce’s...
May 19, 2015

3 Facebook Post Publishing Features for Crazy-High Engagement

It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand. In a recent column, I shared 13 ways for marketers to beat the Facebook algorithm and as you may notice, most of...
May 15, 2015

AdWords Testing New Search Query Report Layout

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time. The AdWords Search Query Report: Old vs. New To access...
May 12, 2015