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6 Stupid Marketing Metrics That Need to Die

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring. Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die. Inspired by Rachel Sprung's recent post on pointless marketing metrics, I've come up with my own list of pet-peeve marketing metrics and reasons they're...
June 18, 2015

Who Is Drunk PPC Girl? An Interview with PPC’s Favorite Antiheroine

If the paid search industry were Gotham City, Drunk PPC Girl would be Batgirl, the masked vigilante protecting it from the shadows. She may not be the heroine paid search deserves, but she’s the heroine PPC needs. Like every good superhero, Drunk PPC Girl is on a mission: to save the paid search industry from boredom. Rather than batarangs and grappling hooks, Drunk PPC Girl’s weapons of choice...
May 29, 2015

Using Emojis in Ad Text Boosts CTR!

Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads? We recently discovered that AdWords is, in fact, allowing emojis in some ads. Our data scientist Mark Irvine ran some tests this week using (willing) client accounts and we have some early - and promising...
May 27, 2015

Join WordStream at the Unbounce Conversion Road Trip in Boston!

Conversions are obviously key to the success of each and every marketing campaign - if you’re not converting, you’re not selling.  Yet conversion rate optimization (CRO) is one of the things marketers struggle with most. Most marketers are unsatisfied with their conversion rates, but they’re using only a handful of CRO tactics and an unstructured approach (Econsultancy). This June, Unbounce’s...
May 19, 2015

3 Facebook Post Publishing Features for Crazy-High Engagement

It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand. In a recent column, I shared 13 ways for marketers to beat the Facebook algorithm and as you may notice, most of...
May 15, 2015

AdWords Testing New Search Query Report Layout

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time. The AdWords Search Query Report: Old vs. New To access...
May 12, 2015

The 7 Best Conversion Rate Optimization Tips from's #CRODay AMA

In this most recent in our series of expert tips from AMAs (AKA Ask Me Anything), we've culled the best conversion rate optimization advice from the recent #CRODay AMA. The team at Inbound assembled a massive panel of the brightest minds in CRO for their AMA on April 9, giving readers the chance to ask experts literally anything they wanted to know about conversion rate optimization...
May 11, 2015

The 4 Big Takeaways from Today’s Google AdWords Livestream

Earlier today the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler, VP of AdWords Product Management, and I happened to have a front row seat!   The theme of the talk? Addressing “moments that matter” through better mobile experiences, more automation tools, and enhanced measurement features. It was all about...
May 05, 2015

3 Trends That Will Change the Future of Online Advertising

We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It's not just AdWords, though – the entire online advertising industry is changing at a rapid clip. Sure, you still have all of those AdWords changes to contend with … new features, extensions, ad formats, bidding and targeting options, etc. (In...
May 04, 2015

Everything You Need to Know About the AdWords Changes Coming May 7

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds. That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week. Google is expected to announce...
May 01, 2015