Blog List

5 Smart Reasons to Create Content Outside Your Niche

On September 8, 2016
2

Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time. Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.

Yet, a day will eventually come when you've exhausted your niche. You'll realize that you have finally worked "until you no longer have to introduce yourself," as the great anonymous once put it so eloquently.

Create content outside your niche

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Q&A with Search Legend Danny Sullivan on Industry Change, SMX East, RankBrain & More

On September 2, 2016
0

Danny Sullivan, founding editor of Search Engine Land and Chief Content Officer of Third Door Media, recently celebrated a major career milestone – 20 years as a search journalist. If there’s anyone else on the planet as well-versed in the nuances of Google’s search algorithm and the various players in SEO software and agencies, I’ve yet to meet them!

Danny Sullivan

Danny Sullivan, left, interviewing Gary Illyes, Webmaster Trends Analyst at Google,
at SMX Advanced earlier this year.

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How to Use Facebook Ads to Recruit Top Talent

On August 23, 2016
1

Meet Justin.

job recruiting facebook ads

Justin Weyant is kind of amazing. He just won WordStream's Core Values Achievement Award, our monthly program where we recognize a single employee (out of almost 200!) who represents our company core values.

Did he happen to notice a "Now Hiring" sign in our window on Huntington Ave. in Boston while he was walking by? Did we use a recruiter? Did he respond to our listing on a job site? Did we find him using LinkedIn?

No, no, no, and no. He saw one of my ads on Facebook and messaged me. Seriously.

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How to Apply Game Theory in PPC Marketing

On August 15, 2016
19

I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants.

Basically, 1-800 Contacts is in trouble because they were applying game theory to improve their PPC results.

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Healthcare Marketing Insights for PPC Advertisers [Infographic]

On August 12, 2016
0

Each year, Google processes a whopping 28 billion search queries about healthcare topics from across the United States. Nearly a quarter of those consumer needs are resolved by medical ads, resulting in 1 billion clicks on search ads.

Healthcare is such a broad category, though. Advertisers in healthcare are competing against hospitals, pharmacies, labs and other diagnostic services, pharmaceutical companies, weight loss brands and more for their share of online consumer attention.

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Automotive Advertising Benchmarks & Data for 2016 [Infographic]

On August 5, 2016
1

Each year, Google processes billions of automotive industry queries across the United States. In fact, 69% of people use Google Search to find answers when they need automotive services.

In automotive PPC, the competition is fierce! Understanding the most current auto industry trends and car advertising tactics gives smart marketers a leg up on the competition. That’s why we took a good look recently at the state of search marketing for automotive industry advertisers.

car advertising marketing trends

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7 Medium Optimization Tips To Get Your Articles To Go Hot

On July 19, 2016
8

At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you're feeling like your great content is going unnoticed and unloved.

One great thing about Medium is that it's about the value of your ideas. It's not just another place where the biggest names and celebrities dominate.

Medium Optimization Tips

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10 Insanely Good Reasons You Should Publish On Medium

On July 14, 2016
3

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't get as much mileage as it could.

Your most loyal readers will read your content, of course. While feeding your existing audience great content is important, your existing audience is limited.

So if your goals include giving your content a second life and continuing to grow your audience, Medium can definitely help you.

medium publishing

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