Blog List

The 13 Best SEO Posts of the Year

On December 28, 2016
5

When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to stay up to date on everything SEO, which means I devote hundreds of hours to reading every year.

As another year comes to a close, I want to share my top picks for the best, must-read articles of the year.

While there was (as always) a lot of news in the SEO industry, my goal here isn't to highlight news stories or "how to" types of posts. Also, my selections aren't purely based on social share numbers or view counts ­– I wanted to highlight posts that either offered original research (we need more of it!) or strong opinions that offered really interesting insights about SEO.

featured snippets data

Read More

5 Really Good Reasons to Use Twitter Ads

On December 14, 2016
4

Is Twitter the best online advertising platform?

Sometimes!

five reasons to use twitter ads

It’s true – Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find – though ultimately it will depend on what you hope to accomplish.

Read More

The 10 Best & Biggest New PPC Features of the Year

On December 12, 2016
3

Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms.

But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!

unicorns versus donkeys

Here are my picks for the top 10 new PPC features of 2016.

Read More

The 10 Best Online Marketing Strategies to Make You a Unicorn

On December 5, 2016
12

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.

What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns.

Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.

unicorn marketing power law

Read More

6 SEO Experiments That Will Blow Your Mind

On November 22, 2016
15

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.

All of today’s best practices came as a result of past experiments – both failures and successes.

That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns.

best seo experiments

Read More

3 Crazy-Effective Ideas to Unlock the Full Power of RLSA

On November 16, 2016
5

Remarketing lists for search ads, or RLSA, have been around since July 2012. If, after all this time, you're still only using RLSA to adjust your bids, keywords, and text ads, then you aren't realizing the full potential of RLSA.

be a unicorn

Read on to discover my three favorite, crazy-effective ideas for RLSA. These strategies will be especially helpful if you're doing PPC in a ridiculously competitive market, and/or you have a small budget.

Read More

11 Ways to Hack the LinkedIn Pulse Algorithm

On November 8, 2016
5

Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).

So how do you make your content go further and make sure lots of people read your stuff?

Hacking the LinkedIn Pulse algorithm

LinkedIn Pulse can help you do just that.

Read More

11 Ways to Get More (Real!) Instagram Followers

On October 19, 2016
13

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook.

instagram vs facebook engagement

Read More

11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

On October 13, 2016
14

It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.

organic click through rates

Read More

6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

On October 5, 2016
11

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

But what if you aren't a big name yet? How can you get on the radar of people you want to do business with in the future?

Social media advertising makes it super easy to appear superbad.

social media ad ideas

Read More

Pages