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AdWords Testing New Search Query Report Layout

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time. The AdWords Search Query Report: Old vs. New To access...
May 12, 2015
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The 7 Best Conversion Rate Optimization Tips from Inbound.org's #CRODay AMA

In this most recent in our series of expert tips from Inbound.org AMAs (AKA Ask Me Anything), we've culled the best conversion rate optimization advice from the recent #CRODay AMA. The team at Inbound assembled a massive panel of the brightest minds in CRO for their AMA on April 9, giving readers the chance to ask experts literally anything they wanted to know about conversion rate optimization...
May 11, 2015
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The 4 Big Takeaways from Today’s Google AdWords Livestream

Earlier today the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler, VP of AdWords Product Management, and I happened to have a front row seat!   The theme of the talk? Addressing “moments that matter” through better mobile experiences, more automation tools, and enhanced measurement features. It was all about...
May 05, 2015
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3 Trends That Will Change the Future of Online Advertising

We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It's not just AdWords, though – the entire online advertising industry is changing at a rapid clip. Sure, you still have all of those AdWords changes to contend with … new features, extensions, ad formats, bidding and targeting options, etc. (In...
May 04, 2015
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Everything You Need to Know About the AdWords Changes Coming May 7

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds. That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week. Google is expected to announce...
May 01, 2015
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Join Me at Conversion Conference on May 13

Conversion optimization is critical for all marketers, but none so much as paid advertisers. When every click to your site costs you money, you need to know you're making the most of every bit of that traffic. Still, advertisers struggle with CRO. How does your campaign and site performance measure up against others in your industry? If you're seeing small increases, is your CRO strategy working...
April 27, 2015
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PPC #Mobilegeddon Is Coming

Brace Yourselves Millions of webmasters the world over woke up in a panic this morning in anticipation of so-called “Mobilegeddon,” Google’s latest algorithmic update that will prioritize mobile-friendly sites in the SERPs. It’s too soon to say how much of an impact the update has had, but amid the chaos, one question remains unanswered – how long will it be before the same thing happens to...
April 21, 2015
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Join WordStream at Content Marketing Conference Las Vegas May 12-14

We've experienced some huge wins with content here at WordStream, and it hasn't been by accident! We put a lot of work into content planning, optimization, and especially promotion. In fact, we've been using content in white hat link building techniques and even employing PPC to promote content in sneaky but super effective ways. On Wednesday May 13th at 3:30pm, I'm going to share the best...
April 20, 2015
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SAScon 2015 Keynote: Making the Most of the Future of SEM/PPC

Manchester, England - home of SAScon 2015! Google AdWords, the most popular paid search network, is evolving at a rapid clip, with hundreds of updates and new features each year. Marketers are also trying to keep up with changes in the Google Display Network and Bing Ads… and now there's a whole realm of social advertising options, as well. LinkedIn Ads, Facebook Ads, Twitter Ads – how are...
April 17, 2015
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26 Crazy Facts You Didn't Know About Google

Google has long been cloaked in mystery, between its legendary Google X labs (home of the notorious driverless car project) and top-secret search algorithms. A position at Google is still a dream job for tech and engineering grads around the globe. In fact, the company has a reputation of almost mythic proportions for ingenuity, innovation, and amazing work-life benefits for staff. Once you've...
April 15, 2015
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