Blog List

What Happens on the Internet in One Minute?

On December 4, 2015
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Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content.

Making sense of what all this data means is critical for the success of your company or brand.

So what are the 3.2 billion people who make up today's global internet population doing online?

Business intelligence startup Domo recently released the third installment of their infographic, with 15 mind-blowing statistics for 2015.

What happens on the Internet in one minute infographic

Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm

On November 10, 2015
1

If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and more prominent ad placement. This makes a ton of sense because obviously Google doesn’t want to annoy their users with low quality ads.

Just this year, Facebook introduced a Quality Score of its own, called Relevance Score, that determines your ad cost and placement on Facebook. But what about Twitter? Does the Twitter ad platform employ a similar algorithm for rewarding the most engaging ads and punishing junk ads?

Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean?

On October 23, 2015
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Buffer, a company I’ve considered one of the leaders in social media with a massive presence (think top 1%, unicorn status) made a shocking announcement this week. 

buffer lost half their social traffic

In a post on the their blog, Buffer author Kevan Lee plainly states, “We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.”

Somehow, some way, Buffer has lost nearly half its social referral traffic over the last year.

6 More Tips for Funky-Fresh Facebook Ads

On October 8, 2015
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Are you curious about the latest Facebook ad changes?

Wondering how to take your Facebook ads to the next level?

Facebook ad tips

Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.

In this article I’ll share the six biggest things to happen with Facebook ads.

The Stupid-Simple Secret Ingredient to Better Engagement on Twitter

On November 19, 2015
1

Every day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking periodically on stale donuts and swilling hours-old cold coffee, trying to come up with new ways to solve one huge, gaping problem plaguing marketers of all stripes:

No one cares about our social content enough to give it a like, a retweet, a comment, or even a share.

All is not lost. I’ve stumbled upon a stupid-simple way to dramatically increase your social engagement, and it’s actually a lot of fun. Ready for it? It’s emojis!

Emoji for Twitter

Happy Birthday AdWords! Celebrating 15 Years of PPC Success with Google

On October 28, 2015
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Today, Google AdWords turns 15 years old! It’s amazing to me to see how far AdWords has come during the past 15 years.

AdWords 15th Birthday infographic

I was among the first 350 advertisers that started using the AdWords platform back in 2000 (seems so long ago now). One of my personal favorite claims to fame is that I was the very first AdWords advertiser to buy more than $1 million worth of ads!

Remarketing Now Available to Bing Ads Advertisers

On October 16, 2015
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Whenever I talk at conferences, people always ask me whether they should launch a remarketing campaign. This question blows my mind – it’s like asking whether they should be doing paid search or advertising on social!

Bing Ads remarketing diagram

Guys, remarketing is absolutely essential in today’s online advertising landscape. Now, Bing Ads is offering remarketing to Bing Ads advertisers as of yesterday (read the official blog post here), another great step forward for Bing and great news for advertisers – and perfect timing for campaigns being launched for the holidays.

Social Advertising Comes to WordStream Advisor!

On October 6, 2015
0

WordStream has come a long way since I founded the company back in 2007. We’ve introduced some exciting features and functionality over the years, but I’ve never been as excited about a product launch as I am about this one.

As of today, WordStream Advisor now supports social advertising!

wordstream social advertising

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