Blog List

One Weird Trick to Get More Facebook Likes for Free

On July 11, 2016
16

Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right?

how to get real facebook likes

However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof. More likes make you appear popular to people who are just discovering your brand. And having more followers gives you a small bit of organic reach.

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What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)

On July 5, 2016
19

There's no shortage of ways to measure the success of your conversion rate optimization (CRO) efforts. But one metric is more important than all the rest.

I know what you're thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer.

Actually, no.

In my opinion, there's an even more important metric you should be paying attention to; Click-through rate (CTR) is THE most important conversion metric.

I’m not crazy. Here are three reasons why.

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The 10 Greatest Social Media Advertising Tips for Content Marketers

On June 30, 2016
3

Let's start with the bad news first. It's tougher than ever to get your content noticed.

Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.

Organic reach in social media? It's pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And Facebook just announced that you're even less likely to get your content in front of people who aren't related to you. (Sorry.)

 Social media advertising how content marketing doesn't work

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7 Things Marketers Need to Know About AdWords Store Visit Conversions

On June 14, 2016
2

E-commerce sales totaled more than $341 billion in 2015. That's huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.

That's why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store foot traffic their location-based PPC ads were driving.

adwords store visit conversions

If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolutely killer combination.

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Learn the Top Social Ads Hacks of All Time with WordStream at SocialPro

On June 3, 2016
0

Social advertising is far easier to prove value than organic social, thanks to robust reporting tools. But even so, most marketers are just stuck in the middle of the pack, seeing average results, and unable to make meaningful improvements in their social ad performance.

That’s why I’m sharing my Top 10 Social Media Advertising Hacks of All Time with attendees at Marketing Land’s epic SocialPro conference in Seattle.

Join WordStream at SocialPro

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10 Things You Need to Know About the New Google Maps Local Search Ads

On June 1, 2016
5

Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.

Another big change was what Google described as "the next generation" of local search ads. So what exactly are these new Google maps ads? What’s changing?

Here are answer to the top 10 questions you’re asking (or should be asking!) about the new Google Maps local search ads.

google maps app ads

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A Sneak Preview of the New AdWords Interface

On May 25, 2016
4

I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in 2017, which isn’t even available in beta yet.

At the Summit, Google had it running on a bunch of demo-pods and you could ask the product managers questions. Right now it’s literally about half built – areas like opportunities, the shared library, etc. haven’t been implemented yet (clicking on them triggers a “coming soon” image).

However, there’s enough built to get an overall feel for how the new system works, and in this post I’ll give you a quick overview of the new AdWords interface along with my first impressions.

New AdWords interface design principles

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5 BIG Changes Coming to AdWords: Everything You Need to Know

On May 24, 2016
32

For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.

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