Blog List

How to Increase Conversion Rates Without Touching A Landing Page

On August 10, 2015

Are your landing page optimization efforts actually killing your conversion rates?

increasing conversion rates

If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization?

PPC Hero’s Top 25 Most Influential PPC Experts & Rising Stars of 2015

On July 7, 2015

Top 25 PPC Experts 2015

PPC Hero has just announced the results of their Top 25 Most Influential PPC Experts voting for 2015, and I’m super happy and honored to have topped the list! But even more so, I’m so incredibly proud of my team here at WordStream Inc. and thankful to PPC Hero for recognizing the following members of our team:

Join WordStream for Marketing Festival Keynote & Conference in Brno #mktfest

On July 3, 2015

The world of marketing doesn’t have to be dry, stuffy or corporate. This November, get your dose of top quality marketing education alongside incredible live band performances, plenty of networking and meetups, and a different party every night throughout the three-day Marketing Festival in Brno, Czech Republic.

This year, I’ll be opening the international marketing conference with a keynote on the most impactful trends in PPC marketing, today and in the future.

WordStream + Constant Contact = A Match Made in Marketing Heaven

On June 30, 2015

Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerful online marketing tactics.

5 Ways to Get Insanely Low CPCs on the Display Network

On July 13, 2015

The Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it was considered a lower-quality way to advertise than search.

Hacking the Google Display Network

Image via Think with Google

Behold the Amazing Power of Twitter Hashtags

On July 2, 2015

Hashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience.

Just last week, though, Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it ain’t so!

Top 4 Reasons to Join Me at INBOUND 2015 (& Get a Huge Ticket Discount!)

On June 26, 2015

Okay, I don’t want to rush you through summer or anything, because we had one hell of a winter and I want to let you savor this for a minute, I really do. BUT…Inbound 2015 conference discount code meme

Is it September yet?

Because this September, something truly awesome is happening right here in Boston, at the Boston Convention and Exhibition Center from the 8th to the 11th.