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Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm

On November 10, 2015
1

If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and more prominent ad placement. This makes a ton of sense because obviously Google doesn’t want to annoy their users with low quality ads.

Just this year, Facebook introduced a Quality Score of its own, called Relevance Score, that determines your ad cost and placement on Facebook. But what about Twitter? Does the Twitter ad platform employ a similar algorithm for rewarding the most engaging ads and punishing junk ads?

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Happy Birthday AdWords! Celebrating 15 Years of PPC Success with Google

On October 28, 2015
0

Today, Google AdWords turns 15 years old! It’s amazing to me to see how far AdWords has come during the past 15 years.

AdWords 15th Birthday infographic

I was among the first 350 advertisers that started using the AdWords platform back in 2000 (seems so long ago now). One of my personal favorite claims to fame is that I was the very first AdWords advertiser to buy more than $1 million worth of ads!

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Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean?

On October 23, 2015
13

Buffer, a company I’ve considered one of the leaders in social media with a massive presence (think top 1%, unicorn status) made a shocking announcement this week. 

buffer lost half their social traffic

In a post on the their blog, Buffer author Kevan Lee plainly states, “We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.”

Somehow, some way, Buffer has lost nearly half its social referral traffic over the last year.

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Remarketing Now Available to Bing Ads Advertisers

On October 16, 2015
1

Whenever I talk at conferences, people always ask me whether they should launch a remarketing campaign. This question blows my mind – it’s like asking whether they should be doing paid search or advertising on social!

Bing Ads remarketing diagram

Guys, remarketing is absolutely essential in today’s online advertising landscape. Now, Bing Ads is offering remarketing to Bing Ads advertisers as of yesterday (read the official blog post here), another great step forward for Bing and great news for advertisers – and perfect timing for campaigns being launched for the holidays.

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6 More Tips for Funky-Fresh Facebook Ads

On October 8, 2015
3

Are you curious about the latest Facebook ad changes?

Wondering how to take your Facebook ads to the next level?

Facebook ad tips

Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.

In this article I’ll share the six biggest things to happen with Facebook ads.

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Social Advertising Comes to WordStream Advisor!

On October 6, 2015
0

WordStream has come a long way since I founded the company back in 2007. We’ve introduced some exciting features and functionality over the years, but I’ve never been as excited about a product launch as I am about this one.

As of today, WordStream Advisor now supports social advertising!

wordstream social advertising

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New AdWords Customer Match Beats Out Facebook Custom Audience Match Rate

On October 5, 2015
38
AdWords Customer Match email match rate comparison

Last week, Mark reported on a new AdWords feature called Customer Match, a new targeting option that allows advertisers to create custom audiences for their AdWords campaigns based on email lists that they can upload directly to AdWords.

We knew this was a big deal, but after testing this new functionality ourselves, this is without a doubt THE most exciting AdWords update in this history of the platform.

Think I’m being dramatic? Read on to see why you NEED to start using this feature right now.

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10 Remarketing Facts to Make You Rethink Your Entire PPC Strategy

On October 1, 2015
7

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.

remarketing saves the day

I’ve been using remarketing at WordStream since 2012 and last year, we spent over $500,000 on these ads alone. Why?

Because they’re freaking awesome.

If you’re sitting on the fence and unsure about giving it a try, I’m going to give you a swift kick in the right direction with these 10 remarketing facts that will make you rethink your entire PPC marketing strategy.

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