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The 4 Big Takeaways from Today’s Google AdWords Livestream

Earlier today the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler, VP of AdWords Product Management, and I happened to have a front row seat!   The theme of the talk? Addressing “moments that matter” through better mobile experiences, more automation tools, and enhanced measurement features. It was all about...
May 05, 2015
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3 Trends That Will Change the Future of Online Advertising

We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It's not just AdWords, though – the entire online advertising industry is changing at a rapid clip. Sure, you still have all of those AdWords changes to contend with … new features, extensions, ad formats, bidding and targeting options, etc. (In...
May 04, 2015
3

Everything You Need to Know About the AdWords Changes Coming May 7

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds. That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week. Google is expected to announce...
May 01, 2015
1

Join Me at Conversion Conference on May 13

Conversion optimization is critical for all marketers, but none so much as paid advertisers. When every click to your site costs you money, you need to know you're making the most of every bit of that traffic. Still, advertisers struggle with CRO. How does your campaign and site performance measure up against others in your industry? If you're seeing small increases, is your CRO strategy working...
April 27, 2015
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PPC #Mobilegeddon Is Coming

Brace Yourselves Millions of webmasters the world over woke up in a panic this morning in anticipation of so-called “Mobilegeddon,” Google’s latest algorithmic update that will prioritize mobile-friendly sites in the SERPs. It’s too soon to say how much of an impact the update has had, but amid the chaos, one question remains unanswered – how long will it be before the same thing happens to...
April 21, 2015
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Join WordStream at Content Marketing Conference Las Vegas May 12-14

We've experienced some huge wins with content here at WordStream, and it hasn't been by accident! We put a lot of work into content planning, optimization, and especially promotion. In fact, we've been using content in white hat link building techniques and even employing PPC to promote content in sneaky but super effective ways. On Wednesday May 13th at 3:30pm, I'm going to share the best...
April 20, 2015
1

SAScon 2015 Keynote: Making the Most of the Future of SEM/PPC

Manchester, England - home of SAScon 2015! Google AdWords, the most popular paid search network, is evolving at a rapid clip, with hundreds of updates and new features each year. Marketers are also trying to keep up with changes in the Google Display Network and Bing Ads… and now there's a whole realm of social advertising options, as well. LinkedIn Ads, Facebook Ads, Twitter Ads – how are...
April 17, 2015
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26 Crazy Facts You Didn't Know About Google

Google has long been cloaked in mystery, between its legendary Google X labs (home of the notorious driverless car project) and top-secret search algorithms. A position at Google is still a dream job for tech and engineering grads around the globe. In fact, the company has a reputation of almost mythic proportions for ingenuity, innovation, and amazing work-life benefits for staff. Once you've...
April 15, 2015
3

Google Testing Commercialized Answer Box?

It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box. What Did Google Do to the Answer Box? The...
April 13, 2015
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SearchLove Bringing Boston Two Days Packed with Digital Marketing Science & Creativity

It's almost here! This is exciting for me, guys – I travel all over the place attending and speaking at the industry's best conferences. However, there's nothing quite like welcoming people to your own city to learn, network, do business and yes, even play. SearchLove, the incredibly information-packed two-day conference put on by Distilled, returns to Boston this month and brings with it a host...
April 09, 2015
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