Blog List

Learn the Top Social Ads Hacks of All Time with WordStream at SocialPro

On June 3, 2016

Social advertising is far easier to prove value than organic social, thanks to robust reporting tools. But even so, most marketers are just stuck in the middle of the pack, seeing average results, and unable to make meaningful improvements in their social ad performance.

That’s why I’m sharing my Top 10 Social Media Advertising Hacks of All Time with attendees at Marketing Land’s epic SocialPro conference in Seattle.

Join WordStream at SocialPro

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10 Things You Need to Know About the New Google Maps Local Search Ads

On June 1, 2016

Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.

Another big change was what Google described as "the next generation" of local search ads. So what exactly are these new Google maps ads? What’s changing?

Here are answer to the top 10 questions you’re asking (or should be asking!) about the new Google Maps local search ads.

google maps app ads

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A Sneak Preview of the New AdWords Interface

On May 25, 2016

I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in 2017, which isn’t even available in beta yet.

At the Summit, Google had it running on a bunch of demo-pods and you could ask the product managers questions. Right now it’s literally about half built – areas like opportunities, the shared library, etc. haven’t been implemented yet (clicking on them triggers a “coming soon” image).

However, there’s enough built to get an overall feel for how the new system works, and in this post I’ll give you a quick overview of the new AdWords interface along with my first impressions.

New AdWords interface design principles

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5 BIG Changes Coming to AdWords: Everything You Need to Know

On May 24, 2016

For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.

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5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

On May 16, 2016

It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.

Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising!

Today you'll learn five brilliant competitive advertising strategies you can use to get in front of your competitors' customers and (with a little work) turn them into YOUR customers instead.

competitive advertising strategies

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Test Driving the New Keyword Explorer Tool from Moz

On May 12, 2016

The SEO wizards over at Moz have set out to create a more holistic keyword research tool that automates more of the process, but also gives you more valuable, actionable data. In the product launch announcement, Rand Fishkin promises their new Keyword Explorer tool, which they’ve dubbed KWE, “takes you all the way through the keyword research process — from discovering keyword ideas to getting metrics to building a list, filtering the keywords on it, and prioritizing which ones to target based on the numbers that matter.”

moz keyword explorer

So does it deliver? After taking it for a test drive, I wholeheartedly think so. Check out a few of its features:

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Why You NEED to Raise Organic CTR’s (And How to Do It)

On May 10, 2016

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

But if CTR truly does impact Google's organic search rankings, shouldn't we be able to measure it? Yes!

In this post, I’ll share some intriguing data on the relationship between Google CTR and rankings. I’ll also share four tips for making sure your Google click-through rates on the organic SERPs are where they need to be.

organic google ctr

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7 Excel Tricks to Make You a Power User

On May 6, 2016

What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy.

 Excel tricks to make you a power user

If you read my blog posts regularly, you'll know I'm a HUGE fan of coding as the most important skill an entrepreneur or employee can have today. Learning to code offers so many valuable benefits, including allowing you to save money on marketing and web design functions, and giving you better perspective when hiring out coding tasks.

But when it comes to specific programs, one of the most important ones to master is that old Microsoft standby: Excel.

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