Blog List

Top 10 Paid Social Media Advertising Hacks of All Time

On June 19, 2015

This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them!

Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term (ha, ha -- weren’t we naive?).

AdWords Testing New Search Query Report Layout

On May 12, 2015

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time.

6 Stupid Marketing Metrics That Need to Die

On June 18, 2015

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring.

Marketing metrics that need to die 300 meme

Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die.

Using Emojis in Ad Text Boosts CTR!

On May 27, 2015

Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads?

Emojis in ad text

3 Facebook Post Publishing Features for Crazy-High Engagement

On May 15, 2015

It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand.

Facebook posts publishing tools

3 Trends That Will Change the Future of Online Advertising

On May 4, 2015

We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It's not just AdWords, though – the entire online advertising industry is changing at a rapid clip.