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The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right? I mean, we expect these highly lucrative industries to be expensive to advertise...
March 19, 2015
7

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

Do Linkedin Ads even work? LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same...
March 17, 2015
22

Goodbye, Google+: Social Network Broken Into Streams and Photos Products

The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.   Horowitz didn't specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of the Google+ network user experience, their separation pretty much spells the end of...
March 06, 2015
30

These 7 New AdWords Tools & Features Will Change Your Campaigns Forever

Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren't even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first? To save you time, I compiled a list of the new AdWords features you NEED to be using this...
March 03, 2015
6

Recognizing Search Industry Awesome - Nominations Open for US Search Awards

Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year?   Maybe you're a veteran consultant or in-house search expert. You could be an industry thought leader thousands look forward to reading or tweeting with on a regular basis. Or, maybe you're a young, up-and-coming search star in the making. If you're bringing the awesome to the search...
February 27, 2015
0

Facebook Unveils Ads Manager App for iOS

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS. You may have already been using Facebook's mobile Ads Manager site, which was released last summer. However, when it was released, advertisers were limited to pausing or resuming campaigns, editing budgets and schedules, viewing insights and...
February 24, 2015
0

7 Things You Need to Know About New Dynamic Facebook Product Ads

Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – when you're appealing to consumers...
February 23, 2015
8

Google Introduces Call-Only Campaigns - Here's Why You Need Them

Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you can see in the screenshot above, advertisers can enable the new ad type from within AdWords...
February 20, 2015
9

The Best Content Marketing Tools for Creation, Promotion, Syndication & More

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very specific needs of content marketers. In the content marketing space, marketers invest most in curation...
February 18, 2015
7

Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords

Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases). This will be a forced...
February 10, 2015
15

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