Blog List

5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

On May 16, 2016
9

It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.

Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising!

Today you'll learn five brilliant competitive advertising strategies you can use to get in front of your competitors' customers and (with a little work) turn them into YOUR customers instead.

competitive advertising strategies

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Test Driving the New Keyword Explorer Tool from Moz

On May 12, 2016
0

The SEO wizards over at Moz have set out to create a more holistic keyword research tool that automates more of the process, but also gives you more valuable, actionable data. In the product launch announcement, Rand Fishkin promises their new Keyword Explorer tool, which they’ve dubbed KWE, “takes you all the way through the keyword research process — from discovering keyword ideas to getting metrics to building a list, filtering the keywords on it, and prioritizing which ones to target based on the numbers that matter.”

moz keyword explorer

So does it deliver? After taking it for a test drive, I wholeheartedly think so. Check out a few of its features:

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Why You NEED to Raise Organic CTR’s (And How to Do It)

On May 10, 2016
8

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

But if CTR truly does impact Google's organic search rankings, shouldn't we be able to measure it? Yes!

In this post, I’ll share some intriguing data on the relationship between Google CTR and rankings. I’ll also share four tips for making sure your Google click-through rates on the organic SERPs are where they need to be.

organic google ctr

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7 Excel Tricks to Make You a Power User

On May 6, 2016
5

What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy.

 Excel tricks to make you a power user

If you read my blog posts regularly, you'll know I'm a HUGE fan of coding as the most important skill an entrepreneur or employee can have today. Learning to code offers so many valuable benefits, including allowing you to save money on marketing and web design functions, and giving you better perspective when hiring out coding tasks.

But when it comes to specific programs, one of the most important ones to master is that old Microsoft standby: Excel.

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11 Ways to Drive Growth with 10X Better Marketing Webinars

On May 3, 2016
1

Need to grow your business fast? Have you considered webinars as part of your marketing strategy?

Marketing webinars are critical for doing lead generation and sales for B2B (business-to-business) or software at scale.

Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.

marketing webinar tips

Don’t let the same thing happen to your business! Webinars CAN be awesome. Here are 11 tips to help you get 10x more output from your webinars and generate tons of leads and sales.

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Facebook Unveils Miss Takes, The Digital Assistant For Drunks

On April 1, 2016
0

Ever had a few too may drinks on a Friday night and posted an inappropriate Facebook status update (perhaps on your ex's page) or a bleary-eyed duck-faced selfie from your local ER with a bottle of Tennessee whiskey in hand? Hey, we've all been there.

Facebook has been watching it all. Do you have any idea how many servers they've dedicated just for all the wild pictures and late-night posts drunken people have uploaded in the past 10 years? 

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RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive

On March 16, 2016
25

The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.

Hacking Google RankBrain

Google's mission: To terminate any web pages from its results that don't provide the highest-quality content and to find the most relevant answers for users.

Now marketers who want to gain precious visibility on always-shrinking organic SERPs must prepare to fight a new war: The war against the machines.

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29 PPC Tools You Need to Try This Year

On March 9, 2016
12

Since the dawn of mankind we have been inventing tools to help us survive and overcome challenges. Even monkeys use tools to make their lives easier! Now, in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients.

If you’re ready to take an evolutionary leap of your own, check out my list of 29 amazing PPC tools you need to try this year.

bing ppc tools

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