Blog List

RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive

On March 16, 2016
20

The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.

Hacking Google RankBrain

Google's mission: To terminate any web pages from its results that don't provide the highest-quality content and to find the most relevant answers for users.

Now marketers who want to gain precious visibility on always-shrinking organic SERPs must prepare to fight a new war: The war against the machines.

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29 PPC Tools You Need to Try This Year

On March 9, 2016
11

Since the dawn of mankind we have been inventing tools to help us survive and overcome challenges. Even monkeys use tools to make their lives easier! Now, in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients.

If you’re ready to take an evolutionary leap of your own, check out my list of 29 amazing PPC tools you need to try this year.

bing ppc tools

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Google Kills Off Side Ads: What You Need to Know

On February 22, 2016
25

Text ads have appeared to the right of Google's search results since AdWords launched in 2000. No more. They're history. R.I.P.

Google has confirmed a huge change to the way AdWords ads are displayed for desktop search results, and it is now rolling out for all of its users globally. Google is killing off right-side text ads completely – although Product Listing Ads and ads in the Knowledge Panel will continue to be shown on the right – and adding a fourth ad for "highly commercial queries" above the organic search results.

no google adwords ads on right rail

As you can see this SERP has no side ads at all

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How to REALLY Run a Twitter Lead Generation Campaign

On February 10, 2016
7

Do you want more qualified leads?

guide to using twitter lead generation cards

Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.

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Cracking the Code on Gmail Ads: My 7 Best Tips

On February 1, 2016
9

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned.

Gmail Ads Hacks

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My Top 12 Can't-Miss Digital Marketing Conferences

On January 22, 2016
2

Whether I'm presenting or simply attending, I always enjoy the networking and training at top digital marketing conferences. We're a super active industry and probably blog, tweetchat, Hangout and otherwise get together online than most others, but there's still nothing better than the in-person meetings of the minds digital marketing conferences offer.

Digital marketing conferences

As you plan your own professional development opportunities for 2016, check out these conferences I've learned from experience are the cream of the crop:

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