Blog List

How to REALLY Run a Twitter Lead Generation Campaign

On February 10, 2016
10

Do you want more qualified leads?

guide to using twitter lead generation cards

Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.

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Cracking the Code on Gmail Ads: My 7 Best Tips

On February 1, 2016
11

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned.

Gmail Ads Hacks

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My Top 12 Can't-Miss Digital Marketing Conferences

On January 22, 2016
2

Whether I'm presenting or simply attending, I always enjoy the networking and training at top digital marketing conferences. We're a super active industry and probably blog, tweetchat, Hangout and otherwise get together online than most others, but there's still nothing better than the in-person meetings of the minds digital marketing conferences offer.

Digital marketing conferences

As you plan your own professional development opportunities for 2016, check out these conferences I've learned from experience are the cream of the crop:

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How to Write the Perfect LinkedIn Connection Request

On January 18, 2016
5

What are the 11 most boring words in the English language?

“I’d like to add you to my professional network on LinkedIn.”

Aside from using a ridiculously bad LinkedIn profile photo, using the default connection request message is one of the biggest mistakes you can make on LinkedIn. It severely limits the number of LinkedIn connections you’ll be able to make.

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The 21 Best PPC Marketing Articles of the Year

On December 30, 2015
2

Are you sick of year-end lists yet? Too bad! I love looking back at the best and worst of the year (and we have a few more lists in store for you over the next week).

Best PPC articles 2015

Today I’m sharing my picks for 2015’s best articles on paid search and PPC marketing from around the Web, covering topics including ad copywriting, conversion rate optimization, remarketing, mobile, social ads and more. Let’s get to them!

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