Larry Kim's Blog | Wordstream

You are here

Larry Kim's Blog

Blog List

5 Ways to Get 10x More Retweets on Twitter

We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement. Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to...
February 05, 2015
6

5 Ridiculously Powerful Facebook Ad Targeting Strategies

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.   Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting...
January 28, 2015
8

Five Ways Twitter Analytics Can Make You A Better Marketer

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years. If you’re anything like me, Twitter Analytics will soon become your latest obsession – I’ve spent hours poring over the wealth of data provided by...
January 21, 2015
2

Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance from a Search Engine?

Google wants to take its auto insurance comparison shopping one step further. The company plans to offer policies for sale through their new Google Compare Auto Insurance Services in the US, according to Forrester Research analyst Ellen Carney. The new entity is now licensed to sell insurance in 26 states and recently earned the right to sell policies on behalf of MetLife, Viking Insurance and...
January 09, 2015
5

The Content Marketing Expert Guide to Analytics & Metrics

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content? We'll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with...
January 07, 2015
6

7 Places to Learn to Code – for Free!

Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding. Nowadays, you don't have to go back to college (and take on the huge loan or remortgage your house) to get up to speed.   The ability to code (and to participate in conversations around programming) is indispensable; it's not a...
January 02, 2015
3

14 Reasons to Ignore the News

These days, we're all striving for optimal productivity. We want to work, in the words of Daft Punk, "harder, better, faster, stronger." But how? While the web offers a plethora of adages and advice on increasing productivity, there's one simple trick that can greatly boost your productivity. It's simple. You only need to do one thing--ignore the news. The news is like the cookie monster. It...
December 29, 2014
2

The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day. I recently partnered with Bing Ads to produce a comprehensive guide for advertisers who want...
December 23, 2014
1

The Top 10 AdWords Features of 2014

What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and releasing new features in AdWords – hundreds every year, in fact. In 2014, we gained access to a lot of new...
December 22, 2014
6

New Google AdWords Editor Version 11 Features

AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love! AdWords Editor is one of Google's most popular tools, according to the search giant itself. I've questioned over the last 18 months or so why AdWords Editor seemed to...
December 12, 2014
9

Pages