Blog List

7 Things You Need to Know About New Dynamic Facebook Product Ads

On February 23, 2015

Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform.

Larry Kim's picture
Larry Kim

5 Ways to Get 10x More Retweets on Twitter

On February 5, 2015

We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement.

Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to Twitter get 5 to 10 times my typical amount of retweets!

Larry Kim's picture
Larry Kim

Five Ways Twitter Analytics Can Make You A Better Marketer

On January 21, 2015

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years.

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Larry Kim

The Content Marketing Expert Guide to Analytics & Metrics

On January 7, 2015

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content?

We'll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals?

For that, we need content analytics.

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Larry Kim

Google Introduces Call-Only Campaigns - Here's Why You Need Them

On February 20, 2015

Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns.

Google Call-Only Campaigns screenshit

Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page.

Larry Kim's picture
Larry Kim

Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords

On February 10, 2015

Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases).

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Larry Kim

5 Ridiculously Powerful Facebook Ad Targeting Strategies

On January 28, 2015

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

Facebook ad targeting

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.

Larry Kim's picture
Larry Kim

7 Places to Learn to Code – for Free!

On January 2, 2015

Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding.

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Larry Kim