Blog List

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

On March 17, 2015

Do Linkedin Ads even work?

LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same time period.

These 7 New AdWords Tools & Features Will Change Your Campaigns Forever

On March 3, 2015

Seven new AdWords tools

Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren't even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first?

Facebook Unveils Ads Manager App for iOS

On February 24, 2015

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS.

You may have already been using Facebook's mobile Ads Manager site, which was released last summer. However, when it was released, advertisers were limited to pausing or resuming campaigns, editing budgets and schedules, viewing insights and responding to alerts through the mobile site.

Google Introduces Call-Only Campaigns - Here's Why You Need Them

On February 20, 2015

Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns.

Google Call-Only Campaigns screenshit

Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page.

The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

On March 19, 2015

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right?

top keywords in bing ads

I mean, we expect these highly lucrative industries to be expensive to advertise in. But … podiatry?

Recognizing Search Industry Awesome - Nominations Open for US Search Awards

On February 27, 2015

Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year?

US Search Awards 2015 nominations 

Maybe you're a veteran consultant or in-house search expert. You could be an industry thought leader thousands look forward to reading or tweeting with on a regular basis. Or, maybe you're a young, up-and-coming search star in the making.

7 Things You Need to Know About New Dynamic Facebook Product Ads

On February 23, 2015

Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform.