Blog List

Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords

On February 10, 2015

Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases).

5 Ridiculously Powerful Facebook Ad Targeting Strategies

On January 28, 2015

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

Facebook ad targeting

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.

The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

On December 23, 2014

Bing mobile roadmapDozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day.

5 Ways to Get 10x More Retweets on Twitter

On February 5, 2015

We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement.

Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to Twitter get 5 to 10 times my typical amount of retweets!

Five Ways Twitter Analytics Can Make You A Better Marketer

On January 21, 2015

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years.

The Content Marketing Expert Guide to Analytics & Metrics

On January 7, 2015

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content?

We'll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals?

For that, we need content analytics.

14 Reasons to Ignore the News

On December 29, 2014

These days, we're all striving for optimal productivity. We want to work, in the words of Daft Punk, "harder, better, faster, stronger." But how? While the web offers a plethora of adages and advice on increasing productivity, there's one simple trick that can greatly boost your productivity. It's simple. You only need to do one thing--ignore the news.

Why you should ignore the news

The Top 10 AdWords Features of 2014

On December 22, 2014

What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to!