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Larry Kim's Blog

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20 Ways to Improve Your Presentation Skills

I've been doing a lot of presenting recently, and I have no problem admitting that it's tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. But I’m getting a lot better! One of the biggest lessons I’ve learned over the last few years is that to be a great public speaker, it’s key to develop a personal speaking style. Since I know I’m not the most...
November 19, 2014
9

Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

How would you feel about paying more for your Shopping Ads on branded search terms? A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads. RKG published this screenshot of a test search for the clothing brand Anthropologie: In this test, the...
November 12, 2014
5

How Content Marketing REALLY Works: New Webinar with Moz & WordStream

Content marketing is all the rage and we know it can be incredibly effective. However, many marketers still struggle to maximize their content marketing ROI. So what’s the problem? You can’t measure the ROI of any marketing channel if you have no idea how it works. How do the best content marketers drive so many eyeballs? How can some businesses afford to keep turning out such awesome stuff?...
November 12, 2014
6

Complete Guide to Content Remarketing: How to Win Friends, Influence People & Double Your Leads

Content marketing is all the rage, but once you create that perfect piece and send it out into the universe, how do you know you're getting the maximum benefit from it? People may read it and love it – but will they ever come back? Marketers have to take the next step to recapture audience attention and turn more lookers into leads. How? With content remarketing. It's such a crazy effective...
November 05, 2014
4

Why SEOs Don’t Need a Code of Ethics from SEMPO

Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical. A Code of Ethics Will Create – Not Solve – Problems SEMPO’s proposal...
November 03, 2014
8

Hotels.com Busted for Buying Links, Offers Weak Apology

As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel marketing bloggers for precisely that. What Happened? Earlier this month, a number of influential travel...
October 28, 2014
28

5 Seriously Powerful but Underused Google AdWords Features

Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year. It's no wonder marketers can't keep up! Thanks to this ever-changing nature of...
October 27, 2014
11

Discover 4 Steps to Outsmarting the PPC Competition on October 21

The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore. More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition is stiff and constantly changing? We talk a great deal here...
October 16, 2014
2

6 Lead Generation Strategies from Fast-Growing Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they're growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months...
October 15, 2014
9

The Top 10 Best PPC Hacks ... Ever!

AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics? I recently led a webinar with Thue Madsen from...
September 30, 2014
9

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