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Google Releases New Quality Score Info: What's Really New Here?

Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works.  I asked them “why now” and they said that it’s just time to redo the old stuff, but part of me thinks that they’re trying to quell a Quality Score rebellion that myself and others (including Frederick Vallaeys, etc.) may have inadvertently started – the...
June 26, 2014
13

The Greatest & Most Complete Intro to Mobile PPC EVER

Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend. We keep hearing that advertisers aren't seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don't feel like you’re getting your money's worth. As mobile PPC continues to increase in value and...
June 25, 2014
0

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target. This feature went live within the past 12 hours or so, and Google has yet to make an official announcement. However...
June 20, 2014
6

Do Paid Search Ads Drive Brand Awareness?

What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness? This was the question Google set out to answer in a just-released study with Ipsos MediaCT. In it, they found that search ads have a positive impact on top-of-mind awareness, but also on unaided brand awareness – even when the searcher doesn't click the ad. Search ads may be known as...
June 18, 2014
0

4 Things You Need to Know About Google's New AdWords Policies

Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers, according to an announcement buried in their AdWords Policy Help resources. The current AdWords policies will remain in effect until “around September,” when the new center will launch. So what's new? Google has released a preview of the new center alongside...
June 17, 2014
9

Will & Larry's Most Excellent, Totally Replicable Keyword Strategy

Keyword research can be a tedious, thankless task – especially if you aren't using the results for maximum impact. Without keyword intelligence, though, you're flying blind. How can a marketer get the greatest ROI from their time spent toiling over keywords? More than keyword research tips, smart marketers need a comprehensive keyword strategy to guide successful SEO, PPC, and content marketing...
June 11, 2014
7

No SEO, No Paid Search – So What the Heck IS eBay’s Search Strategy?

eBay along with researchers from the Universities of Berkeley and Chicago, have just released the final version of a study claiming that paid search ads have “no measurable benefit.” This is not really new news; we heard about the preliminary results last year, and pretty much everyone in search marketing had a good hearty laugh – because eBay has long been known for its embarrassingly crappy ad...
June 05, 2014
8

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack. Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet: First released in 2011, Panda is...
May 21, 2014
74

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

Does the internet marketing industry have a gender bias problem? It’s something that’s been talked about before, but too often, those discussions are based almost entirely on speculation, a general sense that women are getting the short end of the stick. And the problem with speculation is that it’s easy to dismiss. Moz’s recent industry salary survey provided some interesting data; they found...
May 13, 2014
34

New Enterprise Google AdWords Features Boost Efficiency & Scale for Big Spenders

A few weeks ago, Google announced major changes and updates to the AdWords platform, several of them designed to improve efficiency and scale for enterprise-class search marketers. Google wants to make life easier for companies with massive campaigns – for those who are spending hundreds of millions or even a billion dollars on AdWords. Enterprise-level PPC marketers face unique challenges,...
May 08, 2014
2

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