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AdWords Testing New Search Query Report Layout

On May 12, 2015
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The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time.

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Everything You Need to Know About the AdWords Changes Coming May 7

On May 1, 2015
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AdWords changes 2015

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds.

That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week.

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Join Me at Conversion Conference on May 13

On April 27, 2015
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Conversion optimization is critical for all marketers, but none so much as paid advertisers. When every click to your site costs you money, you need to know you're making the most of every bit of that traffic.

Still, advertisers struggle with CRO. How does your campaign and site performance measure up against others in your industry? If you're seeing small increases, is your CRO strategy working? If it's not, what's the problem – your ads, landing pages, offers, buttons – or something else entirely?

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