Blog List

The Complete Guide to Using Social Proof in Ads and Landing Pages

On January 10, 2017
2

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. Every fashion website you visited raved about them, and your favorite celebrities were photographed wearing them in every gossip magazine. How could you not jump on the bandwagon?

Social Proof Guide

This story demonstrates the power that social proof can have to influence a buyer to purchase.

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8 Industries That Must Have a Video Marketing Strategy

On November 21, 2016
4

Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT shocking. You’ve likely already noticed that your Facebook feed has turned into a jam-packed binge-watching session. You likely send out a few snap videos a week to friends and family, and Facetime has become the main way you communicate with your nieces and nephews.

Aside from your social media habits and personal communication styles, you’ve also likely observed that more and more businesses are using video on their websites. Whether it be embedded in a blog post or as a homepage hero video, it’s clear that video content is becoming more and more critical for each and every industry to use in their marketing efforts.

video marketing strategies

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5 Big New Social Media Marketing Trends

On September 22, 2016
8

Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.

Social Media Marketing Trends

As summer’s winding down, it is time to start gaining a competitive edge before the holiday rush, which is why you need to pay attention to these three big social media marketing and advertising trends that are all the rage these days.

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Video Marketing Ideas: 9 Ways to Promote Video Content

On August 3, 2016
7

Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked...the promotion strategy.

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The Complete Guide to Facebook Video Ads

On April 25, 2016
5

If you're one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video content taking over your News Feed. And if you’re anything like me, you’ve found this content shift enhances your Facebook browsing experience in most instances.

More and more marketers are becoming aware of this powerful content format, and are quickly hopping on board the video trend to give their viewers what they want. Even more powerful than providing a resonant brand experience is the fact that videos convert. According to Adobe, shoppers that view videos are 1.81X more likely to purchase than non-video viewers.

complete guide to facebook video advertising

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6 Ways to Use Video to Increase Conversion Rates

On March 30, 2016
5

Are you still watching?

Have you ever been victim to that shaming message that pops up after you’ve binged watched nearly an entire season of House of Cards?

video conversion rate tips

Many of us have, and luckily we’re not alone.

Video is entertaining, visual, and drastically underused to convert leads. Yet, having a video on your landing page can increase your conversion rate by 80%, according to EyeWideDigital.

Unsure of how to best use video to up conversion rates? Below are 6 full-proof ways to use video to convert leads.

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10 Smart & Easy Facebook Marketing Ideas

On March 8, 2016
14

It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily.

With over 1 billion daily active Facebook users, marketers need to be smart in terms of how they grow their audience and business through Facebook.

facebook marketing ideas

It’s tricky, but it’s not impossible! Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.

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Google Reveals the Future of Search at #SMX West

On March 2, 2016
3

The sun was shining and the hotel pool was glistening, but at the San Jose Convention Center on Tuesday, search marketers at SMX West were not lounging in the 70-degree weather under the clear blue sky; rather they were jam-packed into an over-air-conditioned room to hear Google’s Behshad Behzadi reveal the future of search.

Behshad Behdazi

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Marketing for a Good Cause: 7 Strategies for Non-Profits

On February 9, 2016
2

Non-profits are hit with the biggest digital marketing challenge of all: having no money. To operate, thrive, and raise awareness for their cause without spending a substantial amount of money can seem impossible in a world of bigger, louder, and more financially equipped online advertisers.

Even though the challenges sound momentous, the people in these positions are often super passionate and driven by a cause that feels bigger than themselves.

But it still ain’t easy! In this post, you’ll learn seven digital marketing strategies to help non-profits get noticed in an over-populated digital world, without spending every last marketing penny available.

nonprofit marketing with videos

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