Blog List

Google Reveals Future of Search at #SMX: Voice Search & Virtual Assistants

On March 21, 2017
2

SMX is a must-attend conference series for any search professional, and a staple of any SMX show is a highly anticipated keynote by a top Googler. Well, Tuesday morning at SMX West in San Jose was no exception. Google’s own Jason Douglas took center stage to kickoff SMX and reveal how the search giant plans to change the search experience – both on and off the SERP – in 2017.

             

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NEW Display Location Extensions & Ads: Drive More Local Business

On March 14, 2017
3

Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this all too well and it continues to give advertisers new tools to target local users, ad extensions to show location and affiliate locations, and ways to measure in-store visits spurred from our actions on the SERP.

But as we become more connected with our phones, Google knows that even if we’re searching more locally, we’re spending far more time in apps than browsers or search engines.

google adwords display location extensions

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Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

On March 13, 2017
2

We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google.

google market share

Via Statista

But as large as the search giant is, it’s not a monopoly on the media your customers consume!

Google’s most obvious competitor, Bing, makes up roughly 1/3 of the US market share. Showing up on the Bing SERP is certainly important in its own right, so you can reach those 5 billion searches a month, and advertising on Bing has plenty of additional benefits.

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Facebook Ad Benchmarks for YOUR Industry [New Data]

On February 28, 2017
35

Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.

If you’re one of the 2 million advertisers who started advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform. Facebook has nearly countless ad targeting options to explore, and performance differs for every client. Just like on AdWords, performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?

average click through rate for facebook ads

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Google Is Changing How Call Extensions Show in 2 Weeks – Here's What You Need to Know

On January 6, 2017
10

Google announced yesterday that starting on January 19, AdWords will also begin to show local searchers the local phone number of that advertiser’s address as it’s listed in their Google My Business account, regardless of how they’ve set up their call extensions. That means that if you’re using call tracking or another number phone in your call extensions, that call extension number will no longer appear alongside your ads on the local SERP with your location extension.

view location extensions metrics in adwords

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Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money

On December 5, 2016
0

Recently, some large advertisers such as Kellogg’s announced they would no longer advertise on Breitbart.com, citing that the site’s content conflicted with their brand image. Many smaller advertisers are seeing their ads on Breitbart and following suit, and those who oppose Breitbart’s message are calling on other advertisers to do the same.

Although brand damage is a genuine fear for all advertisers, there may be more reason for advertisers to drop their ads on Breitbart than just their corporate values. As it turns out, Breitbart ads don’t work and may be a huge waste of money!

breitbart ads don't work

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Bing’s Expanded Text Ads Even Outperform Google’s [Data]

On October 25, 2016
2

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in July, we’ve seen most advertisers jump to create and test out the new ad format, generally discovering that expanded text ads increased their CTR.

Not to miss the opportunity, Microsoft announced that they would be rolling out Bing Expanded Text ads later this year. Well, today’s finally the day! Bing Expanded Text Ads are now available to be created to all advertisers in the Bing Ads interface!

bing ad expanded text ad ctr

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