Blog List

18 Sneaky Ways to Build Brand Awareness

On July 10, 2015

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid?

Brand awareness

The 18+ Best Marketing Podcasts: Learn With the Pros

On June 10, 2015

For the clever marketer looking to optimize time during the car ride commute or while waiting for the bus, podcasts offer a handy solution. Podcasts are great tools for learning and catching up on industry news. Lucky for us, there are some truly stellar digital marketing podcasts out there worth tuning in to. We’re delivering the top marketing podcasts worth filling your ear with.

Here are my top picks for the best marketing podcasts (in no particular order).

10 Marketing Graders to Make Your Site Better, Faster, Stronger

On May 18, 2015

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board.

14 Marketing Skills to Add to Your Resume in 2015

On April 7, 2015

marketing skills for resume 2015

Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills capture an employer’s eyes in 2015? What sets their hearts a-thumping? What makes them say, “We need to hire this one!”

The Marketing Funnel Ice Cream Cone: Turning Leads into Customers

On May 7, 2015

What is a Marketing Funnel?

The marketing funnel is the path users take during their journey with you, from introduction to, ideally, conversion. You are trying to get users to a specific destination, and in order to get them there, you’ll need to leave signposts and rest houses along the way to keep them on track.