Blog List

WordStream Welcomes Howard Kogan Aboard as President

On May 19, 2017
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Hot on the heels of our first acquisition earlier this month, I’ve got more big news – WordStream has just expanded its executive team, bringing on Howard Kogan as president!

We’ve been growing like crazy lately – in fact we were just named the 16th fastest growing private company in Massachusetts, thanks to our growth rate of nearly 400% over the past three years. In December, we moved into a new office space to make room for all these new employees. At our all-company meeting each month, I’m usually introducing eight or nine new WordStreamers every time!

WordStream wins Fast50 award

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WordStream Makes Its First Acquisition!

On May 9, 2017
10

The pace of growth here at WordStream over the past several years has been phenomenal to experience. We’ve been named to the Inc. 5000 list of America’s fastest-growing private companies four years in a row, and in December we moved into an amazing new office space with more capacity to support our growth plans.

WordStream offices

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WordStream Recognized with Elite Status in Expanded Bing Partner Program

On November 15, 2016
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Today I’m excited to announce that WordStream has joined a small and exclusive group of companies named as trusted advisors to Microsoft’s growing customer base for search advertising through the Bing Ads Network. As an Elite Partner to Bing Ads, we will have exclusive access to trainings and breaking news which our teams here can use to provide even better service and features to WordStream clients.

Bing Elite Partner SMB

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Special Offer for Trada Customers

On March 30, 2015
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Today, Trada announced that it is going out of business. Trada was founded shortly after us, so we’ve watched the company develop with interest. It was an innovative paid search company with a unique crowdsourced business model, and we’re sorry to see them go.

These situations are never easy and they always occur suddenly. We have formed a partnership with Trada to help transition their customers and minimize any interruption to their generating leads and sales. If you were previously working with Trada, here are the details of what we have worked out together:

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WordStream Beats Bing in Super Bowl Smackdown

On February 6, 2015
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It was a wager that almost had to happen.

A couple of weeks before the Seattle Seahawks faced off against the New England Patriots in Super Bowl XLIX, WordStream entered into a friendly bet with Bing. With Bing based in Washington and WordStream based in Boston, it was as if fate itself had intervened.

The bet itself was simple. Representatives of each company agreed to proudly wear the opposing team’s colors, depending on who ultimately won Super Bowl XLIX. If the Seahawks won, Larry and I would wear Seahawks jerseys for the day, and vice versa.

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What’s Ahead for WordStream – Funding, Growth, Innovation

On July 8, 2014
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My last blog post was at the end of last summer, when we achieved a “Hat Trick” of key milestones. We had surpassed a thousand clients, made the Inc. 500 for the first time, and our AdWords Performance Grader passed $2.5 billion in unique spend analyzed. In the last few months, we’ve achieved a few more key milestones. Our team is now 100+ people strong, and we recently surpassed the $10 million in annual recurring revenue mark. 

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WordStream’s Milestone Hat-Trick

On August 22, 2013
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While it isn’t hockey season, our founder Larry is from Canada, as you may know, and is a big fan of the sport. In his honor, we’ll use a hockey analogy, as WordStream scored three key goals in the last few weeks. 

Hat Trick

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How Core Values Are Going to Triple Our Revenue in 2013

On December 11, 2012
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Today is an important day in WordStream’s evolution. We recently completed an exercise to define our core purpose and core values and we are ready to share them with our employees, customers, prospects and followers.

We have been growing fast, with over 30 new hires in 2012 so far. As we grow, having a “playbook” of how we operate becomes more and more important. These values are the essence of our company. These are not just words on paper, but something we will strive hard to live by, and we expect you to hold us accountable to them.

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