Blog List

25 Ways to Use AdWords Data for SEO

On August 27, 2012
15

One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.

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Microsoft adCenter: Learn to Login, Download the Desktop App, Import from Google AdWords & Market on Bing & Yahoo

On July 26, 2012
0

If you’ve already created a successful Google AdWords campaign, a great way to drive more leads through PPC is to start to expand to platforms outside of AdWords, like Microsoft’s adCenter, which allows you to place ads on Bing, Yahoo! and their partner sites. (And now that WordStream Advisor offers support for adCenter in addition to AdWords, it’s the perfect time to learn.)

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New Google AdWords Campaign Setup Options

On July 24, 2012
1

Among the most common tasks that new AdWords advertisers can find daunting is simply starting a new campaign. Just in the initial campaign setup screen (before you even begin to create your actual ad groups and ads), you’re presented with 22 separate choices!

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Google AdWords Billing: Know Your AdWords Billing Options

On July 2, 2012
1

As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.

What Are My Billing Options for Paying for Google AdWords?

To customize your billing options you can simply navigate to the Billing Preferences screen under the Billing menu:

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Twitter Paid Advertising for Small Businesses: How to Get the Most Out of the Promoted Tweets Platform

On June 25, 2012
4

Twitter’s pay-per-click advertising platform, now in beta, has opened up to offer access to some small businesses in addition to the larger advertisers who have been able to advertise via Twitter ads for some time. Getting access to the promoted tweets platform and understanding the different types of advertising available to you via Twitter could be a point of confusion for small businesses, so let’s outline the different means of advertising on Twitter.

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