Elisa Gabbert's blog

WordStream Dives into Search Engine Strategies San Jose

Obvi, SES was the big event on the blogs this week. It’s already been recapped and live-blogged all over the place so I won’t spend too much time re-recapping it or dead-blogging it now. But I do want to highlight some of the excellent coverage and connections we made in San Jose. First up, the coverage.

Worth going back and reading if you missed it: Virginia Nussey live-blogged many sessions over at the Bruce Clay blog, including the death of last-click attribution and SEO tools of the trade. Check out the aimClear blog for coverage of topics including landing page optimization, conversion rate optimization and viral marketing. Rebecca Kelley at the 10e20 blog covered social media-related sessions (with extra snark). SEO-PR rounds up all the coverage on the Search Engine Stra... > Read more

August 14, 2009     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 0

Facebook Lite and Other Things That Terrify Me

Last week, Twitter optimization; This week, Facebook optimization? It’s yet another “big week in search,” and not just because of SES. Seriously, lately every week feels like a big week in search, what with all these deals and acquisitions, revamped home pages, yet more announcements from Google of dubious significance.

The deal of the week is Facebook’s $50 million acquisition of FriendFeed. The purchase (which has stirred up some feelings of resentment and betrayal in loyal FriendFeed users) suggests that Facebook is trying to stay competitive with Twitter. Late Tuesday, the company sent out limited invitations for a “Facebook Lite” application, and I think this pretty much closes the case. Mashable broke the news and released a screenshot of what the ... > Read more

August 13, 2009     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 0

Interview with the Experts: Jenny Wiseman

Jenny Wiseman is the Editorial SEO Manager at TechTarget Inc. based in Needham, Massachusetts. Can you tell us a little about TechTarget and your role there?   TechTarget is an enterprise IT media company offering technology professionals information via our suite of market-specific websites, conferences and lead management services.

Some of the main functions of my job include working with the editorial and marketing staff to educate them on search engine optimization techniques; developing strategies for improvements to our sites; and working with the product development team to recommend technical and design changes.   When and how did you first get interested/involved in SEO?   Back in 2001, I was working for a small internet startup as an editor when I was first introdu... > Read more

August 10, 2009     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 0

SMO Is the New SEO: The Rise of Social Media Optimization

The Week in Search Twitter domination continues, or, it's time to add "Twitter Optimization" to your skill set.  Is old-school social linking dead? Andrew Goodman of Traffick claims that social linking is going the way of the dodo. Taking its place? Sharing (via Facebook, Google Reader, and social bookmarking sites) and "social tweeting": [S]ome people still have remnants of any inclination whatsoever to engage in 1998-era social linking, taking the trouble to wrap a relevant link around anchor text in a post like this.

The vast majority have no such inclination. They prefer something quick and easy, like a tweet or any number of other forms of social behavior across different digital venues. These days, he says, "only old school, super-conscientious sorts of bloggers, and SEO's and s... > Read more

August 07, 2009     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 6
 
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