Yue's blog

How B2B Companies Can Use Foursquare for Marketing and Advertising

Foursquare, launched in 2009, is a hot mobile social media platform self-described as a “friend-finder, a social city-guide and a game that rewards you for doing interesting things.”  So far Foursquare has been very successful with Individual users Media outlets, such as The New York Times and The History Channel B2C companies, like Starbucks and McDonald’s But B2B companies have yet to embrace Foursquare.

Many see it as having limited utility and aren’t quite sure how to leverage it, so they don’t see it as a viable business application. So are there ways B2B companies can use Foursquare to reach new customers or promote their brand? Let’s get creative and look at some of the ways B2B companies can follow the lead of other Foursquare adopters to ... > Read more

June 30, 2010     |   Written by: Yue   |   Posted In: Social Media   |   Comments: 2

How to Find and Fix Broken Links on Your Website

If you have a website, I'm sure you’ve put a lot of hard work and long hours into making it a valuable resource for your visitors. But if your links aren't working, it can derail all of your hard work. Broken links on your website can be harmful in two ways: They make for a bad user experience – When users click on links and reach dead-end 404 errors, they get frustrated and may never return.

They devalue your SEO efforts – Broken links restrict the flow of link equity throughout your site, which impacts rankings negatively. To avoid these potential pitfalls, you should periodically check for broken links on your entire website. If you’re wondering how to do this, you’re not alone. The good news is we’ve done this work before and we’ve documented everything in a step-by-ste... > Read more

June 02, 2010     |   Written by: Yue   |   Posted In: Link Building   |   Comments: 15

Poll Results: It's Official! Gordon Brown Will Win the 2010 UK General Election

The UK General Election is tomorrow – May 6. Are you ready? Will Gordon Brown from the governing Labour Party secure a 4th consecutive term in office? Will the Conservative Party grab the most votes and gain a dominant position? Or will the Liberal Democrats hold the balance of power and form a hung parliament? NATIONAL POLLING RESULTS Many British research and polling consulting companies have been tracking the national polling results closely.

The two charts below are by UK Opinion Poll Tracker and Forecast UK, a private electoral prediction project. Both poll trackers predict that The Conservative Party will win by a higher share and grab governance. The momentum is really strong too. But being a search marketer, I want to see what Google says and what sentiments are present in ... > Read more

May 05, 2010     |   Written by: Yue   |   Posted In:   |   Comments: 3
 
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