Rob Adler's blog
I was struck last week by several headlines about the continuing growth of online advertising, but none more than this one: “Online Poised to Supplant Newspapers As World’s No. 2 Ad Medium.” Of course, anyone alive and paying attention this last decade shouldn’t be that surprised by the headline.
Unless they're surprised that newspapers are still #2 – they seem so yesterday. But as I considered that the online world is now 15 years old, and that search, the largest and most significant growth driver of online ad spend, is now 10 years old, it did push me to think about what this news might signify about the online advertising industry’s evolution. You see, new media platforms (like online advertising, or television before it) behave a lot like other new platforms or technologi... > Read more
Let me start off by coming clean and admitting that I’ve been dying to contribute to the WordStream blog since it debuted about a year ago. As CEO, I certainly could have posted any time I wanted (“it’s good to be the king”) … but I also have to admit to being intimidated due to the substantive nature of most of our posts and the corresponding readership.
So I couldn’t make just any post my first post—it had to be good. I figured the recent announcement of our successful capital raise provided as good an opportunity as any to make a meaningful contribution to the blog and our community of readers. Having raised more than $70 million for four start-up companies over the past 20 years, I have some clue as to what I'm talking about. (Not to mention I... > Read more