June 2009 Posts from the Internet Marketing Blog
Interview With The Experts: Eric Lander
If you've had any interaction with Eric Lander, you probably know a few things: He lives outside Boston, he's established way more companies than most people under 30 (or 60, for that matter), he's incredibly kind (don't let him tell you otherwise), and he really knows search and social marketing. We decided to take advantage of the last part by asking him to kick off our Search Marketing Interview Series.
WordStream extends a very sincere thank you to Eric for sharing his insight and expertise with us. More information about his experience and qualifications is available here.
... Click here to read full postIt's Friday: Writing for Web Conversions and The Final Verdict on Twitter Hash Tags
The Week in Search
Text ads, landing pages, hash tags and Beanie Babies.
... Click here to read full postOur 50 Favorite Search Marketing Blogs for SEO, PPC, Social Media and Everything In-Between
At WordStream, we're all pretty avid blog readers. We read a variety of search marketing blogs and subscribe to dozens of different RSS feeds.
So I thought it would be interesting to ask everyone at WordStream for a list of their favorite SEO, PPC, Internet Marketing and Social Media blogs, and put together a master compilation of our 50 favorites.
Think of this list as the “recommended” section from the staff at your local Blockbuster. Actually, are there even any Blockbusters left?
Anyway, here’s the extensive list I’ve compiled of our 50 favorite search marketing blogs. It's a good mix of industry standards and hopefully some little known, but great blogs you haven't heard of yet that you can add to your own Google reader feed.
... Click here to read full postConfessions of an SEO Logger
In This Post
As an SEO, I like to keep pretty detailed records of all my search optimization efforts. I document everything I do and each action I take for optimization and note it in a series of spreadsheets I call my "SEO Log."
There are a number of reasons why I keep an SEO Log, which I'll discuss in detail. Plus, I'll talk about the three documents I consider critical to my SEO Logging, and describe the components of each.
... Click here to read full postIt's Friday: The Future of Keywords and Marketing
The Week in Search
This week, we ask how marketers should optimize tweets and if Google is the latest unhealthy addiction.
Is Twitter Search the Future of Keywords?
It wasn't long ago that many search marketers were questioning if Twitter search would overtake Google as the Internet's preferred search engine. With the introduction of Microsoft's Bing, Twitter search recently got a bit lost in the shuffle. However, the debate is far from over and some great conversations about this topic continued this week.
... Click here to read full postIs Paying Per Click an Addiction, or a Lifestyle Choice?
Mike Volpe, VP of marketing at Hubspot recently wrote a blog post in which he describes PPC as a “marketing addiction”. Incidentally if you haven't read the Hubspot blog you should check it out; they post a lot of interesting and informative stuff, and even craft some pretty good link-baits (as evidenced by the first sentence of this post).
In the post Mike makes the argument that SEO and social media are asset-based marketing channels that offer greater leverage than perpetually paying for clicks. I don't think this is a ridiculous point to make. SEO efforts often offer streams of “passive traffic income” and when done right SEO and social media activities provide compounding benefits.
... Click here to read full postHow to Create PPC Landing Pages that Work for SEO
The conventional thinking on pay-per click landing pages is that they should be “dedicated landing pages”, should be “de-indexed”, and that you need to create individual pages for PPC versus organic search. There are a number of very good resources on landing pages that will tell you this.
There’s validity here; it’s most likely the case that you’ll optimize conversions by creating a separate landing page for PPC traffic.
However, this post will tell you why in some cases it can be a poor use of resources.
... Click here to read full postWordStream June '09 Highlights
Hey, All.
I thought I'd take this opportunity to update everyone on a number of opportunities to hear our founder and VP of Product Development, Larry Kim, speak.
Larry Kim LIVE!
Larry was a featured guest on Bruce Clay's SEM Synergy last week. Larry was interviewed by @VirginiaNussey on the subject of Inbound Marketing.
For anyone who missed it, you can catch the interview in full here:
SEM Synergy interview with Larry Kim on Inbound Marketing
SEM Synergy airs on Webmaster Radio every Wednesday at 3 p.m. (EDT), and the show always books great guests while offering commentary from search marketing legend Bruce Clay and his team on the latest goings on in the world of search.
... Click here to read full postIt's Friday! Small Businesses in Search, The Future of Online Advertising & Google Goes to Court
It's Friday: The Week in Search
Big stories this week included the fate of small business owners and the future of online advertising. And of course, are you eligible for any of Google's $20 million payout?
Most Small Business Owners Try Then Quit Paid Search
A study conducted by Borell Associates found that 90% of small business owners quit their paid search campaign within 6 months citing poor performance and not enough ROI. According to the study, 50% of small business owners will end their campaign after only 3 months, with the following 40% following suit up to three months later.
... Click here to read full postKeyword Mapping: Play SEO Matchmaker for Superior Relevance and Intent
In This Post
In a previous post I talked about the importance of keyword mapping for aggressive linking. But keyword mapping is also critical for SEO.
... Click here to read full post
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