August 2009 Posts from the Internet Marketing Blog

Apologies for the (slightly) misleading headline. You won’t find something like this within this article. What you will find is a means for accumulating passive, recurring, and authoritative links to content by leveraging the popularity and search prominence of Wikipedia (which I assume probably sounds pretty good, too).

Wikipedia is Where Research is Being Done

There are a number of bloggers, journalists, students, and others in control of Web content who rely on some combination of Google and Wikipedia to research a topic. This can be evidenced by a couple of handy graphs.

Lots of people visit Wikipedia, Compete puts the estimate at somewhere around 60+ million a month:

Many of these visitors link at Wikipedia:

This is Part 1 of a 10-part series on 10 things we believe about search marketing. These 10 beliefs form our product design philosophy.

At WordStream, we believe that keywords (including SEO keywords, PPC keywords, meta keywords, long tail keywords, etc.) form the foundation of all your search marketing efforts, both paid and organic. These keywords represent the way people search for the products and services your business offers. Given the potential power of search engines as a sales and marketing channel, this information is a valuable asset not just for marketing but for your entire business.

Elisa’s on vacation today, so you’re stuck with me, which means a much more disjointed Friday Roundup. I promise she'll be back next week.

Since we’ve been pretty self-promotional here on the blog all week I won’t bore you with a lot of stuff about interviews Larry’s done, interviews I’ve done, posts Ken’s written that got a lot of attention, presentations from SES, etc. (See what I did there?)

Anyway…

Keyword Organization — classifying keywords according to common attributes, along with keyword discovery and keyword research is the key to successful PPC and SEO efforts. In PPC, keyword discovery and research is obviously important, since clicks on searches of the keywords you pick are essentially what you're paying for. And having a structured approach to keyword management and organization is equally important for effective organic search optimization as well, since the key to appearing in the SERPS for a particular keyword requires breaking out your keyword list into smaller keyword groupings, and then authoring themed content around more specific topics.