Despite billions of searches month in and month out (more than 9 billion in July alone), Google continues to report that nearly 20% of all search queries each month are unique—that is, they have never been searched on before. To help address this challenge, we launched a free keyword suggestion tool last week for specialists and agencies providing pay-per-click (PPC) marketing and search engine optimization (SEO) services.
Initial market adoption and feedback have been overwhelming. In the first week we have provided more than 100 million keyword ideas to early adopters of the tool. The Free Keyword Tool’s database of over a trillion search queries, the tool’s ease and speed of use, and advanced features such as related keywords and filters have search experts favorably comparing the Free Keyword Tool to paid, subscription-based products. Within days of the tool’s release, two reviews said WordStream’s new keyword tool was “better” and “broader” than the Google AdWords Keyword Tool, while a third review (from Ann Smarty of Search Engine Journal) called it an “awesome alternative” to paid keyword tools from Wordtracker and Keyword Discovery.
Our VP and founder Larry Kim is excited about the early results: “We wanted to build the Free Keyword Tool to offer something useful to the search marketing community. The early feedback and usage is really confirmation that we’ve built a better free tool than what others are charging for. Because our keyword management software is such a powerful tool for acting on keyword suggestions, more people have access to better keyword ideas. This is a good thing for search marketers and a good thing for WordStream.”
Last week we rounded up some of the great early reviews of the tool, including posts by Aaron Wall, Dana Lookadoo and many others. Since then even more reviews have surfaced. Here's what people are saying about the Free Keyword Tool by WordStream this week (emphases ours throughout):
- Web Strategy Workshop called it "extremely simple to use": "This is one of the most self-explanatory keyword research tools out there and is simple enough for a n00b to jump into." The author also noted that high relative volume isn't necessarily a good thing: "with high volume searches comes more competition in both organic rankings and PPC bidding = bad." We agree!
- Small Business CEO concurs on the ease of use: Our "new tool is easy to use and best of all it’s free," they wrote.
- Another vote for "simple and easy" from Jaypee Online, who also writes: "With the help of a keyword tool like the Free Keyword Tool, you can look for and find the deep, mid- and long-tail variations of different keywords which are both very important when conducting keyword research. It also helps you find related terms and synonyms for your keywords."
- SEMple Ideas says "The UI is clean and simple to figure out, which makes it a quick, user-friendly addition to the task of keyword generation." Author Suzanne Blair includes a list of the advantages of WordStream's keyword tool, including "extensive keyword suggestions," the related keywords feature that "helps narrow down my initial list and gives me more targeted keyphrases," and the "Email keywords feature is very nice – allows me to quickly save and share keywords from any computer without having to worry about losing my work."
- SEO PPC Plus Blog writes that WordStream's tool "is extremely user-friendly and generates an abundance of keywords and phrases – much more than I have seen in other free and paid keyword tools I have used over the years."
- WebMetricsGuru said, "What I like the most about Wordstream’s keyword tool is the related keyword sections on the right," adding, "I almost have to wonder why anyone bothers with WordTracker anymore – I’m not sure that paid keyword tools are really worth it – esp with so many free tools." Hear hear.
- Design Marketing Advertising Free Tips calls the tool "an awesome and free keyword generator tool to assist all with pay-per-click advertising, as well as SEO."
Sage Lewis even made a video:
A BIG thank you to everyone who took the time to write or talk about the tool!
Want to see the evidence for yourself? Try the Free Keyword Tool by WordStream right now.