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Best Keyword Ranking Tools for SEO

November 12, 2009
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Most SEOs use keyword ranking tools to track where their pages are ranking in the SERPs for target keywords. It gives them an idea how well their optimization efforts are faring against the competition as well as how well those rankings are progressing over time. Now even though rankings without traffic and conversions are meaningless, it all starts with rankings. If your pages don’t rank, nobody finds them. And the higher you rank, the more potential traffic you can grab.Now, there are a lot of a lot of paid and free tools out there that help SEOs track keyword rankings. Some are paid and some are free. In writing this post, I did a lot of research to bring you the best keyword ranking tools for SEO.Free Keyword Ranking Tools

Paid Keyword Ranking Tools

Free Keyword Ranking ToolsIf you’re on a budget and money is tight (or even if you're not on a budget, but you're fiscally conservative), there are host of fantastic, FREE keyword rank checking tools available on the Web. Here are three of my favorites.Rank Checker is one of the free seo tools we use every day and should have a place in every search marketers toolchest. With this simple, easy-to-use Firefox extension, you can check your website's rankings in Google, Yahoo and Bing simultaneously.After running a rank check, you then have the option of exporting the results to a .CSV file. My two favorite features of Rank Checker are the ability to add multiple keywords at once (up to 100) and the convenience of being able to save big keyword lists as presets, so you don't have to re-paste in your keywords each time.Web CEO is a slick keyword rank checker that allows to not only check your own site's keyword rankings but to also run a side-by-side comparison of your rankings versus your competitors. The free ranking software offers a lot of nice reporting features, which among other things allows users to track your site's historical rankings in the SERPs.If you're worried about getting your IP banned for flooding the engines with queries, Web CEO has taken precautions and says that their keyword ranking tool "completely emulates browser activity as if a human were sitting in front of a computer querying search engines. So, it is impossible to tell our ranking checker from a usual user and you do not risk your rankings and IP address." You'll need to download their software and go through a brief set up, but once you’re up and running this is a great rank tracking tool.Ventio Google Position Tool is the most basic of the keyword ranking tools I've tested. However, it's still fast and pretty powerful, and a nice alternative to the other rank tracking tools if all you want to do is run a quick check of keywords without downloading any add-ons or software.The keyword checker's results return a snapshot of your SERP listing, including snippets, which is handy for immediate evaluation. Ventio Google Position Tool is a blue collar, no frills tool for anyone who wants to monitor their position in the Google SERPS on the fly.Paid Keyword Ranking ToolsIf you’ve got money to burn and you want more out of your keyword rank checker, than it may be worth it to pony up the cash for a software platform that offers more advanced features and functionality than free keyword ranking tools.Advanced Web Ranking's strong suit is the range of advanced reporting features it offers. Users can track and report on their own keyword rank evolution and visibility in the search results as well as chart the evolution of your competitor sites in the SERPs. And, to me, having historical, competitive ranking intelligence for specific keywords is a huge advantage.In addition, Advanced Web Rankings providers users with a wealth of features for customizable, granular reports, which can be branded and personalized with company logo for internal or external distribution. I also love the ability to set the scheduling feature and have my custom reports emailed to me weekly.PRICE: $199 for the professional versionRank Tracker has one of the nicest user interfaces of all the paid keyword rank checking tools I've tried. Every time you check your SERP rankings, Rank Tracker displays changes in rank, so you can easily see if your site has moved up, or if it has slipped down the SERPs.Like some other keyword rank checkers, Rank Tracker integrates a keyword suggestion tool so you can discover profitable keywords using Overture, Google Suggest or your competitor's websites.PRICE: $99 for the professional versionAccurate Monitor for Search Engines is unique in that it tracks both organic keyword rankings as well as paid rankings too. This rank checker also supports Unicode, so you can check the results in 30+ different languages, so you can see how well you're ranking internationally in foreign data centers.Like other tools you can receive keyword suggestions based on relevancy to the current keywords you're tracking and it has scheduling, reporting and exporting features, so users get comprehensive, one-stop shopping for complete keyword ranking and tracking analysis.PRICE: $99 for the personal use version 

Comments

Richard (not verified)
Nov 12, 2009

I'm a fan. And I just did a re-tweet. A fine article with both old and new tools. And well illustrated with pictures. Thanks Ken.

Ken Lyons
Nov 12, 2009

Richard, thanks. Glad you liked it.

Glad you didn't include Web Position, because it's crap. I've always hated the typical desktop solutions out there so we built AuthorityLabs. We're a paid solution, but people seem to be liking it so far.

Ken Lyons
Nov 12, 2009

Chase, thanks for dropping by. Haven't used AuthorityLabs yet, but I'll check it out.

The 30 day free trail with no credit card is nice.

Alice (not verified)
Nov 13, 2009

Thank you for the detailed review. Have added to sphinn

carl (not verified)
Nov 13, 2009

Recently I launched my own website. Naively I just assumed you put your site on the web and away you go. I knew nothing about SEO but I soon learned, it was a case of having to. The first month I had no idea really what I was supposed to be doing in getting my site noticed by the search engines. When the penny finally dropped and I came to realize about keywords and especially anchor text key words in blogs and replying to blogs, also I found one of the most important tools is original content on your site, it came quite easily in boosting my page position. Having said that, been stuck in front of a pc 24/7 and this is what it takes, is hard work. When I say original content, I don’t refer to writing about something that nobody else has, as this would be extremely difficult unless you have a new product that only you know about, I mean writing it in your own words. I have spent hours rewriting articles for my site and to publish them later on, which brings me to another point. If you have written anything new regardless of the word count, always publish it to your site first and then wait for the search engines to crawl it. Only then go ahead and publish it to the numerous article and blog sites available. This at times seems like you are waiting around forever but it will pay in the long run and while you are waiting write another. You don’t require a degree in English and to the professional writers who do write for a living in may appear sloppy but you are not aiming the content at them. As long as it is readable and makes sense to the public who are interested in your product then great, plus get your key words that are relevant to your site part of the article. When I started out my site appeared on page 27 of Google and this was out of 60 million results that Google pulled up. Within 10 weeks which does seem lengthy but it soon passes I am now on page 1. My other key words pulled up over 240 million results and I am currently on page 2 for this. I have had no training in SEO and I have not paid for a single thing in terms of links or help from any SEO companies. It is boring and tedious but you just have to stick at it, day in and day out. At first the rewards come slow and there are times when you actually think you aren’t making any ground but after 3-4 weeks I did start to notice my position gradually improving and this then gives you the boost to continue. It's not rocket science but you do have to be dedicated and to have vast amounts of patience to accomplish your goal. You only get out what you put in and this is just the way of the world.

how about googlerankings.com their tool enables yout to chart placements of multiple terms across time, its free and requires a google api key.

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[...] Ranking tool round up – Word Stream [...]

GusTAVO (not verified)
Dec 02, 2009

If you would have to choose between Advanced Web Ranking and Rank Tracker which one would you choose?? I have been trying both of them and Rank Tracker seems to be by far faster, however I am not sure it allows you to get rank results from several websites at the same time (as Advanced Web Ranking does...) What do you reckon???

Great list and writeup of each tool. I like how you have them in their own sections for easy browsing of each tool, and it's features. Might I suggest one of our favorite keyword ranking tools, AuthorityLabs. It's a paid tool, but they have a free version that allows you to see how powerful their tool can be, and how sleek and clean their interface is, not to mention very easy to use. Also, thought perhaps your readers might be interested in a tool we developed for in-house keyword research and website rank tracking that is now offered on our company website for free. We welcome feedback so please let us know if you have suggestions. Thanks for the great post! http://www.visible.net/tools/keywords/

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Mar 19, 2010

Nice list. I also like siteopsys.com There tools are also good and they are free.

May 12, 2010

I prefer Google Keyword tool is best compared to other tools...Thanx