We just posted a new guide on WordStream.com - The Definitive Guide to Keyword Organization: Build a Foundation for Search Marketing Success. This guide walks you through the benefits and process for organizing your keywords for both pay-per-click (PPC) advertising and search engine optimization (SEO). Here are a few of the topics from the Keyword Organization guide:
- Keyword organization can be applied across all of your internet marketing channels and provide a roadmap to PPC campaign and website structures.
- Improve Quality Score and lower your PPC costs.
- Gain insights into ongoing content creation and information architecture changes for SEO.
- Learn how to organize your keywords and utilize free tools from WordStream in that process.
Happy reading and good luck cleaning up your keyword clutter!