Looking for a Job? Five Tips and a Few Open Positions


Search engine marketing jobs with WordStream.

It's been a really exciting first year for WordStream, and the WordStream team is growing (so much so that we had to move to swanky new digs to accomodate all the new hires), and we're looking to add a few more. Since most of our blog's audience is in the sales and marketing space, I thought we'd throw the job here to see if anyone's interested in applying. And, to try to make the post a little more interesting for any of you who aren't looking to move right now (and because I'm poring over resumes and it's fresh in my head) I thought I'd put out a few tips that will help get you hired the next time you go to look for work (or at least would if you were applying for a job with the WordStream marketing team).

How to Get a Job in Search Marketing (and Other Industries/Disciplines)

We'll start with a few resume tips. Some are tounge-in-cheek, but the overarching idea here is that you should be approaching job hunting in much the same way you'd approach marketing: make it as easy as possible for the reader to consume the information and take the desired action (in this case: your resume, and arranging an interview).

  1. Spell the Company's Name Correctly - It's lovely that you're interested in a position with WorldStream, but I'm not their hiring manager.
  2. Don't Find and Replace Your "Goals" - Really? Your career goal is to become the Acquisition Marketing Manager at WordStream? You must have been really excited a week or so ago when we decided to create the position (and incredibly anxious back when it didn't exist).
  3. Tweak Your Resume for the Position You're After - This is a serious one: take a good look at the position. See what they're after (and if it's what you're looking for). If it's a management position, highlight management experience. If it's a roll-up-your-sleeves gig (and you're really excited to roll up your sleeves) de-emphasize the fact that you have a lot of management experience and an MBA: that may actually hurt you more than help you (as the employer will wonder if you're "willing to do some grunt work" and may assume you'll be overpriced). For instance if you're looking to land a job at a start-up, even if it's a management role, make sure they understand that you're willing to produce work by looking at your experience/skills.
  4. Don't Lead with Education (Unless You Don't Have Much Work Experience) - This one tends to depend on the hiring manager, but for my money I would rather learn about your work experience first, and have you back-load your education. Often I find resumes front-loaded with education information are light on experience (again depending on the position, of course). Remember that employers are likely using multiple job aggregators and are probably sifting through hundreds of resumes (particularly in this enviroment): just like with Web content: make it skimmable.
  5. Include Company Descriptions for Past Employers - I really like resumes that include a brief description of the company they work for. It's pretty much always relevant information, and it saves me the trouble of researching the company (again when scanning hundreds of resumes, this is a big advantage). This one is particularly true if you're applying at a company in a closely related field.

And On to the Open Positions: Job Opportunities with WordStream

If you're currently in the market for a new gig, we have a few openings. WordStream's a quickly growing venture-backed start up located in downtown Boston. It's a young company with a lot of really smart people working to develop solutions to make search marketing more profitable and more efficient. Check out the full job postings or shoot us a note at jobs at WordStream dot com if anything catches your interest!

Acquisition Marketing Manager

We're looking to grow our small (~3 FTEs) marketing team with a hire focused on:

  • Lead nuturing and email marketing
  • Monthly reporting and data analysis
  • Affiliate management
  • Webinar production and promotion

A winning candidate here would have 3-5 years experience in the disciplines listed above, and would be expected to have a strong knowledge of search. See full description here: http://www.linkedin.com/jobs?viewJob=&jobId=816007

Web Application Developer

Another marketing hire we're looking to make is a full-time Web developer to help with:

  • Developing our corporate site (like this very blog!)
  • Building custom applications for marketing purposes

This position requires experience with PHP, JavaScript, CSS, HTML, PostgresSQL, and Linux, with experience with Drupal being a big plus. Take a look at the full posting here: Web Application Engineer.

Other Departments

Other people are hiring too! We're looking for a product manager to work with Larry to help shape the direction of our product suite (shoot resume and cover letter to lkim at WordStream dot com if interested), and we're always on the lookout for talented sales reps to help grow our client base.

We look forward to hearing from you, and if you have a killer search marketing job or some additional resume tips, please feel free to leave a note in comments!

[See More: How Internet Marketing Careers Differ by City and Role]


Internet Marketing
Jan 08, 2010

Most of the guys give false statement about company details of previous employers. Sometimes this will be a luck , on the other hand this will become a big problem for them when the company starts contacting his past employer. Good post.

Tom Demers
Jan 08, 2010

Yeah you definitely get a lot of questionable stuff in the skills and history sections of some resumes :). Thanks for stopping by!