February 2010 Posts from the Internet Marketing Blog
How Wired Jacked Mike Siwek's #1 Google Ranking
A lot of people linked to a Wired article earlier this week titled "How Google's Algorithm Rules the Web," by Steven Levy, calling it a must-read. If you're a search geek (and if you're reading this, your probably are), the article probably doesn't communicate much that you don't already know.
The most interesting thing about the piece, actually, is an example contained within the article, meant to illustrate how Google outperforms Bing on a pretty basic query. But the example doesn't work anymore—not how the author intended it to—only illustrating how little the average person (even the average tech journalist?) understands search engine algorithms.
... Click here to read full postMonthly Blog Roundup: WordStream’s February Highlights
February: Kind of a pathetic little month, isn’t it? Cold, wet and short. Like a dog left out in the rain. I can’t imagine anyone picking February as their favorite month. It would be like having taupe as your favorite color. Or oatmeal as your favorite food. (Cold oatmeal that is.)
Luckily this dumb month is pretty much over and that means it’s time for our monthly list of the WordStream blog’s greatest hits! Our most popular posts in February, without further ado:
... Click here to read full postSEO Dojo Review: SEO Training for Search Warriors
SEO Dojo is an social community run by David Harry that focuses on high-level search optimization learning and advanced SEO training. Recently voted the Best Paid SEM Subscription Community, the SEO Dojo is the best collection of search geeks on the Web, and the level of knowledge, expertise and technical depth in this community is unparalleled. BTW, in the interest of full disclosure, I'm a member of the Dojo and proud of it. So when I sing the praises of membership, I'm speaking from experience.
... Click here to read full postA Balanced PPC Diet: Balancing Head Terms with the Long Tail
All too often we search marketers get overly consumed with the concept of long tail keywords. We read about it in blogs and articles and increasingly the long tail is preached as the solution to all your pay-per-click problems.
Certainly the benefits of the long tail are undeniable; by targeting long-tail phrases we focus our efforts around more targeted search queries and generally find less competition among advertisers. However, as with any diet, we need to remain balanced. By eating only lettuce and vegetables, we’re sacrificing protein and other nutrients that come with fattier foods. Likewise, by only targeting the long tail, we sacrifice the valuable benefits that competing for head-tail terms may provide.
... Click here to read full postSEO Book Guest Post: 3 Steps for Optimizing Content for Long Tail Keywords
Our friend Aaron Wall was nice enough to publish a guest post on the SEO Book blog. The post is titled 3 Steps for Optimizing Content for Long Tail Keywords and in it I walk through three steps for effectively targeting multiple long tail keywords within your content:
- Step 1 - Build a Long Tail Keyword Basket
- Step 2 - Put it On the Page
- Step 3 - Build Links for Your Long Tail Keyword Basket
Please go check out the post if you have a minute!
... Click here to read full post
Link Building Interview: Arnie Kuenn of Vertical Measures
Arnie Kuenn is the president and founder of Vertical Measures, LLC, as well as the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars. Follow him on Twitter: @ArnieK.
Can you tell us a little about Vertical Measures and your role there?
... Click here to read full post38 Things You Could Do With the Time You Spend on Facebook
Nielsen reported this week that Facebook is now officially the web's biggest time suck (or time sink, if you prefer), with the average American user clocking in at over seven hours of Facebook use per month – which doesn't sound all that shocking compared to how much TV the average American watches: 153 hours per month, and that's just at home, not counting sports bars, the Internet and so on. Holy crap, people, turn off the TV – you're probably missing something on Facebook!
... Click here to read full postWordStream at SES London
We meant to announce this before it happened, but the pesky time difference got the better us of ... our own Connie Stack is at SES London, and earlier this morning she spoke in an advanced PPC panel on search advertising tools moderated by Andrew Goodman. From the SES agenda:
... Click here to read full postHow We Got a Link from The New York Times
Recently at WordStream, we launched our first link bait campaign. By our standards, the campaign was successful, and we thought we'd share the details. In a nutshell, we attribute the campaign's success to setting clear objectives, creating killer content and aggressive marketing. What resulted from our hard work, planning and execution was a link from one of the most trusted sources on the planet: The New York Times.
How did we do it? Read on and find out.
Link Bait Intro: Before You Start, Have a Plan!
In my mind, much of link baiting fails because it lacks planning. Bloggers and link builders think that if they throw up a piece of content it will magically go viral...on its own...eventually...because it’s just "so damn good" that people will be compelled to share it with others. This rarely happens. To succeed at link baiting, like any other marketing activity, you must follow a plan.
... Click here to read full postWhat Ever Happened to that Internet Meme?
Everybody loves an Internet meme. They come into our lives, entertain us and everyone we know for three minutes or so, and then as quickly they are gone. Some, of course, are more tenacious than others (ahem, Rickrolling).
Do you ever find yourself wondering what happened to that one guy in that one viral video? Wonder no more! I did the bare minimum of research to find out what some of our favorite Internet memes of the past few years have been doing with their lives since.
JK Wedding Dance
It was just six months ago that Jill Peterson and Kevin Heinz's wedding dance video went viral on YouTube. It now has over 41 million views.
... Click here to read full post
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