Paid Search Marketing

Recommended Reading: PPC Blog, from the Folks Who Brought You SEO Book

By Tom Demers February 01, 2010 Posted In: Paid Search Marketing Comments: 0

PPC Blog logo.

My favorite way to find quality blogs (and books and movies, for that matter) is via recommendation. Towards that end, I thought I'd share a PPC Blog you might not be reading (every so often we share a list of our favorite search and online marketing blogs).

Aaron and Giovanna Wall of SEO Book fame (see our SEO Book review here) have started collaborating on a sister site that focuses on PPC. The content is really strong, offering a very similar level of high quality how-to and industry trend material. They recently launched a very clever AdWords tax calculator that can help give you an indication of how much you might be wasting on paid search.

Here is some of the content they've churned out so far:

If you haven't already it's definitely worth checking out and subscribing.

AdWords Performance Grader




 
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