Our friend Aaron Wall was nice enough to publish a guest post on the SEO Book blog. The post is titled 3 Steps for Optimizing Content for Long Tail Keywords and in it I walk through three steps for effectively targeting multiple long tail keywords within your content:

• Step 1 - Build a Long Tail Keyword Basket
• Step 2 - Put it On the Page
• Step 3 - Build Links for Your Long Tail Keyword Basket

Please go check out the post if you have a minute!