Our illustrious founder and VP of product development, Larry Kim, is presenting tomorrow, March 9, at SearchFest 2010, an SEMpdx event, taking place at the Governor Hotel in Portland, Oregon. (Click here for the full agenda.)
Larry will be talking about competitive intelligence:
Your marketing efforts do not exist in a vacuum. Effective competitive analysis gives you the information you need to ‘remove the blinders’ in terms of viewing your company and brands as customers do, and to highly tune your Paid Search Marketing strategies for success. This session identifies which competitive intelligence efforts enable you to determine what your competitors are doing to drive their online businesses, so that you can either emulate their PPC successes, or exploit their PPC weaknesses.
If you're in the Portland area, we highly recommend this event. (Friend of WordStream Todd Mintz is a director and founding member of SEMpdx; check out Todd's recent interview with Larry.) There are separate tracks for SEO, PPC and social media, covering everything from landing page testing to Facebook best practices.
Here are the details again:
What: Competitive Intelligence Session at SearchFest 2010
Where: Governor Hotel, 614 SW 11th Ave., Portland, OR
When: March 9, 9:30 a.m.