Last week Google announced a new tool for its AdWords customers to measure conversions: Search Funnels.
What are the benefits of Google Search Funnels?
Here are some other things to note about Google Search Funnels:
- Over the next few weeks the service will be rolled out gradually to all AdWords accounts in the “Conversions” section under the “Reporting” tab.
- To access Search Funnel Reports you must either have AdWords Conversion Tracking running, or import goals and transactions from Google Analytics into your AdWords account.
- Unlike Microsoft AdCenter’s search funnel tool, Google’s Search Funnel reports don’t lets users see the terms that are searched before or after a particular query.
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