So looks like the ongoing rumors of Toolbar PageRank's demise have been greatly exaggerated. Amid rampant speculation that the lil' green pixel bar would soon be extinct, Google has once again updated their Tool Bar PageRank (TBPR) metrics. I can hear the collective groans of SEOs across the globe on this one.
The Google PageRank update is occurring as I write, at 10 a.m. on Saturday, April 3, 2010.
If you're keeping score at home, this is the first PageRank update of 2010. It coincides with previous year's changes, which have all occurred in April the last three years. Maybe this is Google's way of heralding the advent of Spring. Who knows...
I noticed the changes occurring while doing some client work this morning. As I was editing text on the client site's home page, I watched in delight as the pagerank toolbar blossomed from a sad, dull, lifeless gray to one flush with vibrant green pixels, four to be exact. Now, I know most in the SEO community condemn toolbar page rank, and I happen to be in that camp to some degree. However, clients have it in their heads that toolbar pagerank is very important, so this jump from PR poverty to a PR4 will make them very happy. So who am I to argue? ;)
For reference, Google PageRank is a link analysis algorithm (named after Larry Page, co-founder of Google), which Google uses to assign a numerical weighting to measure the authority, value or importance of a webpage. Nobody outside of Google knows the actual PageRank of a document.
Toolbar PageRank, on the hand, is the green pixel bar that displays on your toolbar and something Google says is "for entertainment purposes only." Sure, Toolbar PageRank may be a suspect metric, but it's all we've got to go on because Google's not giving us a peak at real PageRank. Personally, I feel TBPR offers a decent way to evaluate the link health of a website. But that's just me.
Either way, I'd be very curious to know if anybody else seen evidence of this latest PageRank update?
Previous Toolbar PageRank Updates