One of the biggest pain points for bloggers is trying to come up with fresh blog topic ideas. It's not easy to generate new ideas for content on a regular basis, week in, week out. Some bloggers get their inspiration from trending topics, hot news stories or even seeing what people are blogging about. While others tap into an internal, creative spark to discover topics. Whatever your method, the brainstorming process is a hard slog at times and many bloggers can hit a creative wall.
This week, WordStream launched a new software suite "WordStream for SEO," which features a set of powerful keyword analysis and content authoring tools. One of the key benefits of WordStream for SEO is that it helps anyone who writes and publishes Web content on a regular basis avoid writers block by serving up a continuous source of fresh content ideas.
WordStream SEO provides two methods for topic discovery, which include:
- External Sources: Discover new topics for blogging with the keyword suggestion feature, which is powered by our Free Keyword Niche Finder.
- Internal Sources: Tap into your own site's historical analytics data to uncover original content ideas on topics that are highly relevant and proven traffic drivers.
So let's take a closer look at how WordStream for SEO acts as your own personal blog content idea generator.
Using Keyword Suggestion for Blog Topic Ideas
One of the unique features for bloggers and Web content authors in the WordStream SEO toolset is the SEO for Firefox plugin. This plug-in works alongside content management platforms, such as Wordpress, Blogger and Drupal, uniting keyword research with content creation and content optimization all in one screen. This allows you to write Web copy that is highly optimized for search engines on the fly.
Say, for example, I own a fishing blog for outdoor enthusiasts and I'm looking for new blog topic ideas. Using the WordStream SEO for Firefox plugin, I just punch in my site's core keyword "fishing," hit the "suggest topics" button and within seconds I'm fed a big list of ideas for my blog topics.
The plug-in delivers topic ideas based on root terms and organizes them into tightly-knit, semantically related clusters so you can generate blog content which is truly SEO friendly.
From the keyword list above, I decide to explore the more granular keyword suggestions under the "fly fishing" category, such as "Alaska fly fishing trips." Writing about this topic has never crossed my mind, and I'm intrigued given the popularity and traffic potential of the term (note: the bars to the right of each term represent relative popularity based on search term frequency). So I roll up my sleeves and get to work writing my post about fly fishing in Alaska.
To help make my post "SEO-friendly," the WordStream SEO for Firefox plugin contains some slick content optimization features, such as:
- Keyword counts: The tool it keeps a running tally of how many times I use suggested keywords in my blog content, which helps to keep me “on message” and ensures my content is optimized for search.
- Keyword highlighting: With the touch of a button, I can highlight every keyword suggestion in my content for easy identification.
By using the Firefox plug-in to help guide my content writing and optimization, I benefit by:
- Being able to incorporate head, mid and long tail keywords into my content
- Creating a document that is rich with information on a specific topic for my readers
- Creating a page that is much more likely to rank on a range of related search queries, rather than only a handful, which will drive more traffic to my site
So WordStream for SEO not only aids with content creation and keyword optimization, but it greatly enhances the possibilities for my Web documents to show up in many more search verticals.
Using Your Own Search Data for Blog Content Ideas
What many bloggers may not realize is that some the best content marketing ideas can come from your own website. By exploring your site’s search traffic data, you can uncover a wealth of potential topics that have proven appeal. WordStream for SEO helps you capitalize on this concept by tapping into your site’s historical search data to merge your own keyword analytics with content authoring, so you can generate content to meet an existing demand.
To demonstrate how this works in WordStream for SEO, let's imagine that I have a popular guitar blog. Using the Firefox plug-in, I'm going to explore content possibilities by connecting to my site's keyword analytics data just by switching from the keyword suggestion panel to the "My Keyword Research" tab to grab my query data.
Here we see keywords/queries that searchers have typed into the engines to find my website. WordStream for SEO has gathered this keyword data from my site and organized it into semantically related groups based on categorical themes. This level of keyword organization is like having a robust "content idea dashboard," which is a huge help with not only topic discovery but also with maximizing my SEO copywriting efforts.
When I drill down into the "guitar amplifier" parent group I see a wealth of great topic ideas for a new post I'd like to write about guitar amps.
Now, at WordStream, we recognize that a great source of content ideas can come from questions people type into the search engines. Since these are subjects people want answers to, creating content that targets popular questions allows you to cater to an unmet need.
So going back to the example above, I see that terms in the "guitar tube amplifiers" keyword niche are very popular, so I've decided to write a targeted post about that topic. But given how popular questions are to searchers, I wonder if I can theme my post around any questions my users may have about this topic.
If I click over to the "Questions" tab in the lower panel, I see that visitors to my website are curious about "when to replace guitar amplifier tubes?"
What a fantastic question! Trouble is, I don't have any content on my website that would answer that question. So if somebody finds my site using that query, they'll:
- Be disappointed that I haven't provided any information to satisfy thier search for answers
- Will undoubtedly leave to find the information they seek elsewhere
Since the last thing I want is people bouncing off my website, I decide to create a page to answer this burning question.
Now, one of the other benefits of using WordStream for SEO (besides topic discovery and content optimization) is the content management feature. Once I choose a topic, I can associate it with a corresponding keyword group. Doing this in WordStream is as simple as selecting the "associate content" link next to the corresponding group in the "My Keyword Research" panel and then associating a landing page with that keyword group.
By associating keyword groups with content in this manner, I can:
- Cross another topic off my content list
- See which keyword groups still need content written
- If I work with a team of writers or bloggers, ensure no one else in my organization will write duplicate content for a particular topic I've already covered
So with WordStream for SEO, I can stay ultra organized and ensure that I'm targeting every opportunity for traffic and conversions possible, leaving no stone unturned. And keeping track of which posts or pages I've already written has never been easier and sure beats trying to rely on memory, a site search or sifting through spreadsheets to get the answer.
What's more, by integrating keyword research with content authoring, WordStream for SEO helps make my blog copy and Web content more powerful, compelling and SEO-friendly, so it gets found by search engines and persuades more people to take action
Try WordStream for SEO FREE!
So those are some of the fantastic features for Web content creators in the new WordStream SEO toolset. There are many more I haven't covered that you can see here in this WordStream for SEO tutorial.
If you want to try WordStream SEO, you can do so with our FREE 7 day trial.
Have questions about the new blogging software? Then, check out this handy WordStream SEO for Firefox FAQ.
One final note on WordStream SEO: This post focuses primarily on content idea discovery for blogs. But the same principles and features in WordStream SEO apply to any content you publish on your website (be it sales, services or product page copy), which is created using a content management system, like Wordpress, Drupal, Blogger, etc. WordStream SEO works on all major platforms.