The Quality Score of your pay-per-click ads is a key determinant in the amount you need to bid on keywords to secure a strong position in search engine results. The higher your Quality Score, the less you have to pay for your ad to appear in your desired position.

• By using the Customize columns command in your AdWords account
• By clicking the Status command next to keywords in your account
• By creating a keyword performance report within your account

1. Sign in to your AdWords account.
2. Select the relevant campaign and ad group.
3. Select the Keywords tab.
4. Click Customize columns at the top of the ad group table.
5. Choose Show Quality Score from the drop-down menu.
6. Click Done. Each keyword’s Quality Score is defined.

1. Sign in to your AdWords account.
2. Select the relevant campaign and ad group.
3. Select the Keywords tab.
4. Click the icon in the Status column next to a keyword. The Keyword Analysis field appears. The second section of this field indicates the keyword’s Quality Score.

1. Sign in to your AdWords account.
2. Select the Reporting tab at the top of the page.
3. Click Reports.
4. Select Create a New Report.
5. In the “Report Type” section choose “Placement/Keyword Performance.”
6. In the “Advanced Settings” section, click Add or Remove Columns.
7. Select the Keyword Quality Score Detail checkbox.
8. Once you’ve chosen your other report settings, in the “Templates, Scheduling and Email” section click Create Report. A report including your keywords’ Quality Scores will be produced.

1. Sign in to your Yahoo Search Marketing account.
2. Click on the Campaigns tab.
3. Select Ad Groups just below the Campaigns tab.
4. Click the link for the appropriate ad group.
5. Click the calendar icon. The “Select Date” dialog box opens.
6. Select a date range for your Quality Index information.
7. Click Apply.
8. Click the “Performance” row to expand its section. The Quality Indexes appear a few columns to the right of the ads’ names.