Paid Search Marketing
Since launching WordStream in late 2008, the most common question we get asked from clients is "how do I improve my Quality Score?" This really doesn't come as a surprise given that maintaining a healthy AdWords Quality Score is critical to driving down click spend and driving up ROI.
To help PPC marketers better navigate the murky waters of Quality Score, we've put together The Ultimate Guide to Quality Score. The guide features in-depth, comprehensive insights into the nuts and bolts of Google AdWords Quality Score from some of the top minds in pay-per-click advertising, including Brad Geddes, Andrew Goodman, George Michie, Dave Davis, Marty Weintraub, Larry Kim and many, many more.
So for anyone who's ever wondered what you can do to improve your Quality Score in Google AdWords...