It used to be that everything was done on the computer, but now, with the introduction of mobile technology such as PDA's and smartphones, the internet has shifted from your desk to the palm of your hand. With this shift come new strategies for online marketers, especially affiliates. This opens up a brand new set of mobile marketing strategies that havn't been around for long and don't have set rules. Currently there are four main uses of mobile affiliate marketing: click-to-call, smartphone applications, mobile landing pages, and SMS campaigning.
Click-to-call is one type of mobile marketing campaign chosen by affiliates. Also called pay-per-call, it allows the affiliate to focus on a set of phone numbers and send them their ads. It is very easy for the recipient to interact with this form of advertising – all they have to do is click and they are taken wherever the marketer wants them to go. This ultimately gives the marketer great increases in conversion rates.
The next form of mobile affiliate marketing is smartphone applications. These apps are very hot these days, mostly on BlackBerry, iPhone, and Android phones. Apps come in different shapes and sizes and cover a wide variety of subjects, but one thing is common on mobile apps, they all are open for ads. Selecting an app that deals with your specific demographic can certainly increase business. The app market is growing at light speed right now and isn't stopping anytime soon.
Mobile sites are another alternative for mobile marketing. This idea generally means taking your site and making it accessible for viewing on a cell phone. For this online marketers need to do some research about what specifications your site needs to meet to be phone-friendly. This gives people a mobile alternative to viewing your site on a computer.
SMS campaigning is a fourth method of mobile affiliate marketing. It gives the affiliate an alternative to emails. Nowadays people communicate via two major forms, email and text messages. Email marketing has been around for years, but SMS marketing is a new idea that is just being explored. One major problem with email marketing is that open rates are low, and emails often wind up in spam folders. On the other hand, SMS marketing messaging is pretty much guaranteed to be opened by the recipient upon arrival.
Every form of mobile marketing is growing and changing day by day. It is important to keep up with the trends to maximize your profits. Who knows what types of marketing will be possible to implement with new discoveries in technology?
Photo credit: topgold
Eric Almquist is an Affiliate Program Manager at InfoPay Affiliate Network, an information-centric affiliate network and merchant processing environment.
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