Paid Search Marketing

Negative Keyword Tips, Tricks & Best Practices

By Elisa Gabbert September 02, 2010 Posted In: Paid Search Marketing Comments: 6

We recently ran a webinar on negative keywords, sharing tips, tricks and best practices for using negative keywords to identify and eliminate areas of wasted spend in AdWords pay-per-click campaigns. The webinar included:

  • Tips for identifying wasted spend before it happens
  • Methods for identifying underperforming queries that are costing you money in your AdWords campaign
  • Step-by-step instructions for setting negative keywords within your AdWords campaign via the AdWords interface

If you missed it, you can view a video of the webinar or the slides below. And we hope to see you at the next webinar!


Need more help with negative keywords? Download our free white paper: Negative Keywords: How to Put an End to Waste & Maximize PPC Profits.

AdWords Performance Grader

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Thursday September 02, 2010

Chad Summerhill (not verified) Said:

Love this post! I saw the slides a few days ago, now I'm going to watch the video. Thank you for continuing to educate about negative keywords.

Here is a video I put together for mining campaign negative keywords from your AdWords search query report--can be really helpful if you have a large account.

Thursday September 02, 2010

Elisa Gabbert Said:

Thanks, Chad!

Friday September 03, 2010

Country Side Homes (not verified) Said:

I'm going to have to watch this tomorrow. I learned my negative keywords the hard way, paying for worthless clicks :( I have no idea why Google defaults to "broad match" searches other than to get more money from people before they realize the search phrase "tennis shoes" is showing up when people search for "tennis courts."

Friday September 03, 2010

Elisa Gabbert Said:

Yes, I'm sure they make a pretty penny off those people who aren't paying attention to what triggers their ads!

Friday September 03, 2010

Barry Adams (not verified) Said:

That's an excellent set of slides, thanks for sharing! Downloading your negative keyword white paper too.

Friday September 03, 2010

Elisa Gabbert Said:

Thanks, Barry, I hope you find the white paper helpful as well!

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