- If someone finds a negative review about your product or service, they’re less likely to purchase it (or anything at all from your company).
- If someone sees people complaining about working for your company, they might not apply for a job there.
- If someone finds negative articles about your company, they might link to them and spread the message further.
- Maintaining a blog, Facebook page and Twitter account
- Putting out press releases
- Asking satisfied customers/employees to write positive reviews
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